The reason the website visitors do not exceed 5 seconds – Developing a new business website usually takes a few weeks of programming and design. The purpose of the website is to attract potential customers, popularize your brand and of course sell products or services. The fact is that you don't have time to catch a visitor's attention before they exit the page.
When people open a website, they only stay an average of 5 seconds. In the first 2-3 seconds, they knew if your website was interesting enough for them to stay. If you want them to stay more, your task is to make a good first impression and convey a strong message that makes them check your content further.
Below is a chart showing the time visitors spend on a website. Obviously this website needs some improvement, because 86% of its visitors stay under 5 seconds.
If you don't want to fall into that 5-second category, we can show you the necessities of an attractive and successful business website. You will learn more about how to make your landing page more attractive, why people decide to leave quickly and how to arouse their interest.
The faster your website loads, the better
Since most people have high-speed Internet access, most of them immediately leave a website that takes more than 4 seconds to load. It only gives a bad impression that the website is slow and makes them uncomfortable when browsing the web. By today's standards, your websites need to load in less than 2 seconds.
People who find a slow website often never return to that website. They can find dozens of other online stores with similar services or products with faster page load times. Also, you definitely don't want to invest in advertising while having a slow website. You may have a great clickthrough rate, but visitors will leave your website before buying.
Google ranks websites with an algorithm that tracks page load time, the number of pages visited on a website and visitors who revisit the website. There are many different factors that need to measure the user experience that your website provides. If you want Google to like your website, you need to ensure the page load time is under 2 seconds.
A strong first impression is the key
Think about the landing page you want to greet your visitors. The first impression always makes people form a strong opinion or make them leave or stay more after the first glance.
Your business website needs a unique, eye-catching style with balanced images and colors. The problem is that once people see it, they will be able to easily remember it or even be excited to know more about your website. One of the main reasons people leave websites within 5 seconds is because they're messy and confusing, so simplicity is essential.
Focus on the area above the page fold
Studies show that the first thing a visitor checks and remembers on a website is the area above the page fold. If you put a catchy phrase or a strong image there, you can easily attract their attention.
The information you add to the folding area needs to be brief and easy to understand. It must also say a few things about the products and services you bring to the main benefits your customers get from buying them.
People browsing the Internet looking for something often have short attention spans, only looking for the most useful information available. They certainly don't want to read and scroll much until they get what they want. Instead, they focus on the first piece of information and that's where you have the opportunity to say something important and make them stay.
Stick to interesting titles
You can publish a great article, but that really can't guarantee you an increasing number of satisfied visitors. It's a good idea to grow into adding headlines so they can see right away what you have to offer. Since it requires a greater effort to read through all your content, they may want to avoid it and stick to reading headlines.
When your visitors glance over the headlines, they can decide if they are on the right page. In the process, you have lots of opportunities to get them interested. As studies show, only 16% of people read the content of a website in detail while others only glance at them. Each title needs to be short and comprehensive.
Simple and intuitive website navigation
A website should greet its visitors with an easy-to-find and easy-to-understand navigation bar. Potential customers may already know what they want, they just need to navigate themselves to the desired page. Therefore, the navigation menus are hidden and pop out from either side or you first need to click the button.
In the navigation bar, you should include the most important links so customers can seamlessly convert to your contact page, product catalog, blog or homepage. It should be written in an easy to understand style because if people find it difficult to understand when each option leads, they may reject your website completely.
See more: How to create a website with Wix
Try to use a lot of videos and images
A website with lots of text or even undivided paragraphs can easily scare visitors. It's hard to find what you want when you need to read a few paragraphs for it. If you don't want visitors to leave, highlight the information by using a video interpreter, video review, or images next to the text content.
They will definitely watch the video before reading and it is often more interesting, especially if they are in a hurry. Remember that countless other websites offer similar products.
You just can't be wrong when uploading an explainer video because this is a never-ending form of content when you want to sell something. It does not take up much space and it also makes your website look more professional.
Make sure your website is secure
Referring to your website's reviews and publishing positive feedback also helps a lot. People are always wary of new websites, so make sure to include these key information right away. After all, they need to share personal information every time they order online. SSL certificates are also easy to set up and make your website much more reliable.
Avoid cheap stock images and provide quality content
It is natural for potential customers to check the image of your product. In fact, only two out of ten people will read your content, the remaining eight will see pictures and names of products.
Use images that show your product or service in an attractive manner and avoid images that are available. Visitors will be more persuaded if they find the best, high quality photos created by your company. It requires more time and effort to create unique, quality content and your visitors will appreciate it.
Websites that use cheap premise content can easily be considered spam. Because low quality content is not really convincing, most people will abandon them within the first 5 seconds.
Makes the browser interesting for mobile users
Nowadays, more and more people use search engines via their mobile phones. Since 2015, the number of mobile device users has increased by 500% and it is still in a period of rapid growth. Maybe your customers will buy the product via their desktop or laptop, but first they will definitely check your store on their phone.
Therefore, building websites that are not only responsive but fully optimized for mobile devices is essential. Browsing a website needs to be seamless and interesting on both desktop and smartphone.
It usually takes a lot of testing and minor design and structural improvements until you get the final version of the mobile website ready for your customers. The mobile and desktop versions of a website are very different and smartphone users also want to experience the same high page load speed in a well-designed user interface like desktop users. .
Give your visitors a job to do
It's simple: Always give your visitors something to do and they'll stay on your website for more than 5 seconds. When they come to your site, you should have a clear action for them that they can hardly resist.
If having an attractive invitation in front of their eyes is the best option at the moment, then they will follow you. To create a good CTA, you should add a catchy and understandable phrase. It will deliver and ask for something. And it will look like a button for people to want to click on it.
Point out a path for your visitors to follow and it will be of great help to your business. Shop easier for your potential customers if they don't need to think too much while checking your website. The most important thing is to make sure that people don't need to spend a lot of time figuring out what to do next on your website.
Keep your promotions clear and honest
You may want to generate traffic from a variety of sources, but keep in mind that you need to be consistent when it comes to capturing or promoting your business. People hate it when they click on an attractive banner or advertisement and what they get is something less than expected results.
The best idea is to promote exactly what you offer. There should be no difference because it can easily lead to rejection once people visit your website. The more people leave your site in seconds, the more Google will consider it a page that deserves a lower ranking in search engines.
Moreover, the keywords you promote and display in search results must match the keywords you use at your website. You should include the title of the website and, of course, some essential information about your company so that people can easily find and get what they want.
No more distractions, no more messy websites
It always leads to rejection when someone finds a website that starts playing soundtracks as soon as the page loads. It is based on a tendency that should be long forgotten and ineffective even then. If you have background music on your website, then we can tell you that it's the main reason people stay there for less than 5 seconds.
There are many types of pop-ups that people consider distracting. However, if you use them wisely, you can significantly increase your conversion rates. It depends on the time, the design of the popup, your suggested value and the text you convey with it. What you should definitely avoid is welcoming your visitors with an instant popup, especially if it's hard to make it go away.
On the other hand, cluttered websites will easily scare visitors. Your content wears very well but if you put it in the wrong way, it becomes confusing. Putting a large amount of colorful graphics and animation just to show how creative you may be is not a good idea because it ruins the seamless web browsing experience for everyone.
See more: Create a free sales website
These are the 12 most essential practices that will take you to huge amounts of traffic. While it's not easy to get a high score in every field, solving one of these problems can lead you to some other conversions. These tips often bring great results and they get more and more important as time goes on and the competition gets bigger and bigger.
The most important of all these practices is to improve the user experience of the people who visit your website. If they like your design, look, brand and general message about your business, they will definitely come back for more.
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