Yoast SEO is the best SEO plugin in the world - not only 2019, but since its launch in 2012 until now.
There have been many competing competitors directly with Yoast SEO, such as All-in-one SEO Pack, SEO Framework .. or most recently rookie SEO Rank Math of famous WordPress brand Mythemeshop.
Any plugin says that it is "Best SEO Optimize Plugins on the Market", with comparisons that are worse than Yoast SEO. But, for the WordPress community, Yoast SEO is simply No. 1!
In the next topic of Website SEO Topic 2019 belongs to the course Pro WordPress Master, we will learn:
- What is Yoast SEO? What does it do to optimize WordPress Website SEO?
- Compare features of Yoast SEO Premium with Yoast SEO Free
- Introducing the famous Premium Addons of Yoast SEO and their features
Understanding the features of Yoast SEO, Yoast SEO Premium and Yoast SEO Premium Addons will help us easily master these plugins to optimize the Website, overall and for specific SEO purposes.
What is Yoast SEO?
Yoast SEO is the No. 1 SEO optimization plugin in WordPress, it provides All in One solutions - All in one to help users optimize SEO of WordPress Website in the fastest way - meeting the latest algorithms of search engines. Search Google Search Engine.
Yoast is an SEO company from the Netherlands, founded by Joost de Valk. Currently Yoast is an extremely reputable SEO company in the WordPress community.
Yoast SEO was formerly called SEO by Yoast so you may encounter old tutorial articles using this name.
Yoast SEO 2019 has more than 5 million activations, which is considered the most powerful SEO tool for WordPress, trusted by billionaire brands such as Godaddy, Forbes.
Like many other famous plugins, Yoast SEO follows the 'freemium' path - which offers a free version on the WordPress Repository for SEO needs just enough for ordinary users.
In addition, they offer Yoast SEO Premium with many advanced features and ‘technical’ support!
For specific SEO needs such as Local SEO, WooCommerce SEO, Video SEO, News SEO, Yoast SEO also offers Premium Addons to do it quickly.
Features of Yoast SEO
Yoast SEO is considered the "All in one" SEO solution plugin - integrates all the necessary and sufficient features to optimize WordPress Website for Search Engine.
Of course, it's easy to use - no advanced knowledge required!
According to Yoast, it helps:
- Get more visitors from Google and Bing: get more users from Google & Bing search engine
- Attract more visitors from social media: Attract more users from social networks by optimizing the content displayed when sharing pages on social networks
- Increase your readers ’engagement: increase user engagement by optimizing readable and focused content (based on keyword)
So specifically what will Yoast SEO do to optimize SEO for your Website?
1.First-time SEO configuration: setup SEO information for the Website
Search engines need general information about your website, you don't always provide all this information, and Yoast SEO helps to do it very quickly and easily through the Configuration Wizard.
Note that when installing Yoast SEO without ignoring the Configuration Wizard, you may have missed an SEO optimization opportunity for your Website!
The basic SEO information will be optimized by Yoast to search engines.
2.Automatically add Canonical URLs to handle duplicate content
Canonical URL is an extremely important feature in SEO to handle Duplicate Content issue, which is a problem that WordPress or eCommerce CMS encounter a lot.
For example, you have an article: Top 10 best news themes in 2019 in the WordPress theme category. And you set up the website's Permalinks according to the domain / post structure (wpeduma.com/tieu_de_bai_viet) when you visit the following links all lead to the same content:
- htt p: //wpeduma.com/theme-wordpress/top-10-themes-tin-tuc-tot-nhat-nam-2019
- htt p: //wpeduma.com/top-10-themes-tin-tuc-tot-nhat-nam-2019
With Search Engine, they rate these as 4 pages with duplicate content - not good for SEO (poor quality content - spam ...).
To handle, we must declare to Search Engine that only one ‘original’ page is counted for SEO, the remaining pages are directed to this original page.
To inform Search Engine that a page is ‘directed’ to another page, we declare Canonical tag to the Header section of the web page. Specifically:
link rel="canonical" href="https://vuihocweb.com/link-trang-bai-viet-goc" />
So Search Engine will not ‘mark’ this page as duplicate content anymore.
The problem is that WordPress as well as other CMSs are really 'page generators'. Every post, page, category, tag, etc. creates a corresponding page, not to mention the links generated by the query. Search, split pages, sort by properties….
Fortunately, we do not need to insert Canonical tags manually.
In WordPress, when installing and activating Yoast SEO both free and freemium, it automatically generates Canonical tags for duplicate pages - this is also handled in a 'smart' way so we don't need to worry. how and how it is considered to be original, which one is canonical page….
In each article, page, category it also allows us to customize the canonical url as we like:
Because the Canonical URL can be used for any page, it doesn't have to be a 100% duplicate page, it could be two different pages but a piece of content is the same, or the same topic you just want to focus on. SEO center for a 'destination' page only.
Differentiate Canonical and Redirect
It is easy to understand, both are the same in that they calculate the SEO score for a landing page (original) but different are:
- Page with Canonical URL can still be accessed normally, it is not redirected to the destination page
- Redirect pages, obviously you can not access its content, because as soon as this page will redirect to the destination page.
With the custom Canonical URL feature, you can keep the same 2 pages so that users can view the content, but only calculate the SEO score for the destination page.
We understand what Canonical URL is - Install Yoast SEO - activate it and forget about it!
3. Index Configuration - NoIndex
This feature is extremely important, it allows you to configure which content is indexed by Search Engine and which are not.
This section covers the General configuration for the entire Site (Post, Pages, Category ... Media ...) - And you can also configure each page separately when editing / editing (as shown above in the Canonical URL section).
Allows you to set Follow or No Follow appearances in the content of any Page.
Sometimes when you attach links to websites that are not appreciated by Google, you do not want Search Engine to count them as outbound links - bad impact on SEO, so you can choose NoFollow for all links in Page.
5.Create Sitemaps for Website
Sitemap is a map of the Website, it is an .xml file containing all the links of the Website allowing search engines to easily find and update the content that you allow it to access.
Yoast SEO will make you a sitemaps file and just provide Google Search Console with this link to tell Google that your website has a sitemap, so that the bot can use it when crawling content:
- The path is usually: domain / sitemap_index.xml (e.g. thachpham.com/sitemap_index.xml)
6. Allow creating - editing Robots.txt and .htaccess file
Robots.txt is a file used to allow or block search bots from reaching a specific area of content on the Website. If you want to block bots in some areas, just add a single line of code to robots.txt!
.htaccess is a file that allows you to change the link structure or redirect declarations.
Note that if you use security plugins to prevent editing files from Dashboard like iThemes Security, the File Editor feature will not work:
The permission to edit these 2 files is very convenient for users, instead of having to login to hosting to fix the code.
7.Connect to Search Engine: Google Search Console, Bing, Yandex, Baidu
Yoast SEO allows connecting with search management tools such as Google Search Console, Bing Webmaster Tools ... to update SEO statistics.
This is the most popular feature of Yoast SEO, allowing users to optimize content - the level of keyword distribution in content to optimize for Search Engine to update the 'focus' of the page - thereby being able to rank. The content you want to rank in the TOP.
If you are writing an article that doesn't care about the "Focus Keyword", then even if the article is interesting, isn't it sure that Search Engine understands what the 'focus' is about? Therefore, it may not be ranked as high as other 'Focus Keyword' posts.
Yoast SEO will grade "Focus Keyword" based on how you use keywords in the title and content, especially it has suggestions for you to write and distribute the keyword in the most optimal way!
This is the ‘flower arrangement’ scoring feature - it will grade the article whether the content presentation is easy to read based on how you present the title, heading tags, layout of paragraphs, line breaks, etc.
This feature is useful but sometimes it also causes the editor to lag because it updates and scores in real time, if the article is too long, the Editor may be frozen.
Help you fix the article / page link again for ‘compact’ and optimize SEO while still allowing Search Engine Index to correct the article.
For example you have a post title:
The 100 most effective SEO On Page ways in 2019
The default permalink will be:
- wpeduma.com/…/ 100-ways-i-uu-seo-on-page-today-in-Japan-2019
Yoast SEO allows you to adjust it more briefly:
11. Configuration - Preview SEO Title & Meta Description
Great feature that allows you to rewrite the title structure and description to display on search results.
Regarding Meta Description, this is a very important feature to help you increase CTR (click / click rate).
As mentioned at the top of the Google Search Console Guide, the pay-as-you-see section in search results can be very impressive for users to decide whether to click to view or not.
Yoast SEO not only allows you to customize SEO Title and Meta Description, but also gives you a preview of the results - the same way Search Engine will display right below the article.
Yoast SEO allows you to select a Primary category to display on breadcrumbs, in case an article / or other content type (product, tour ...) is included in many different Categories.
Again, adding one post to multiple categories is not recommended in organizing the content of a website.
But the "Full control over breadcrumbs" feature is useful if you use sub categories.
For example, your article belongs to the category: Motorbike / Classic motorbike (sub-category), you can select the primary category as classic Motorcycles, and breadcrumbs will display as: domain / motorbikes / classic / tieu-bai-viet.
Important feature helps optimize the content displayed when sharing article links, products ... on social networks.
Each social network like Facebook, Twitter has its own display and Yoast SEO will help to share content to be displayed optimally on each search engine.
The Gutenberg Editor craze has started to drive the WordPress community from Christmas 2018 to the present, WordPress developers have to race to make the theme and plugins compatible with this new editor.
Yoast SEO was one of the first Gutenberg-compatible plugins, even before Gutenberg was released. All features included in the old editor (Classic Editor) work OK with Gutenberg.
15. Regular updates of Google algorithm changes
Google's search algorithm - Google Algorithm is constantly changing to be smarter, Yoast SEO is the number 1 plugin for WordPress SEO - WordPress accounts for more than 30% of the global websites so obviously Yoast SEO always ensures every feature meets Good with Google Algorithm changes.
Normally, Yoast SEO updates every 2 weeks!
Features of Yoast SEO Premium
Free version of Yoast SEO is more than enough for every website. However, Yoast SEO Premium also has many valuable features.
Lets preview display of the post if it is shared on social networks.
Moreover, you can upload featured image separately - the title and description for sharing content on Facebook and Twitter if you do not want to use the default of the article.
B. No Ads and Support 24/7 & Premium Tutorials
If you use Yoast SEO Free, we will see ads about Premium features in Dashboard, and using Premium - there's nothing to advertise anymore.
When buying (directly) Yoast SEO Premium, you also get technical support from the Yoast SEO team of more than 100 people.
Buy Yoast SEO Premium directly and we also have access to in-depth quality SEO guides - who else teaches SEO better than Yoast SEO?
C. Redirect Manager
This feature is extremely valuable, every time you change the link of a page, Yoast SEO Premium will automatically generate the old link back to the new link. If you don't like this, you can customize it in the Redirect area!
When connected to Google Search Console, Yoast SEO Premium also updates broken links that cause 404 errors and allows you to create manual redirects.
All Redirect commands are in Redirect Manager, you can edit and change the redirect attribute (301, 302 ...) if you like.
Help you build internal links in the best way.
Each time drafting content, Yoast SEO Premium will display articles with relevant content so you can link quickly instead of having to search manually.
E. Content Insights
Content analysis feature, it will list the 5 words or phrases you use most in the article. So you can check whether your article has a ‘focus keyword’.
If you write about benefits of Forest honey but the 5 most used words / phrases are Bee sting, Beekeeping for honey, U Minh forest, .. then obviously the article did not ‘focus keyword’. If so, then see and optimize the content so that the phrases appear most relevant to Uses of forest honey okay!
Search Engine is a machine after all, so you want it to understand what the content is about.
In addition to analyzing content by main keyword, Yoast SEO Premium also supports content analysis by synonyms and many related keywords.
This is an important feature - especially for on-page SEO techniques that meet the 'very smart' algorithms of Google Search Engine today, so they will be presented a little too long!
In the Keyword section of Yoast SEO Premium, there are 3 subsections:
- Focus Keyphrase: Primary keyword. For example: Make money online
- Synonyms Keyphrase: Keywords synonymous with the main keyword. For example: Make money online, make money online ...
- Related Keyphrase: Related keywords. For example: Make money with affiliate marketing, Make money blogging, Online selling good Make money even when sleeping, how to make money with laptop...
Solve the Keyword Density problem
In writing standard SEO content today, repeating too many times a keyword will be marked as spam by Google keywords.
Keyword Density - is a parameter indicating the keyword density appears in the content - the former (in the early days of SEO), the more keyword density - the easier it is to rank on the TOP. That was when Google Search Engine was still an innocent kid who was easily fooled.
There was a time when people wrote articles for Google Search Engine to read, not for humans to read, so in the article the keyword was repeated brazenly, with all sorts of links and meta keywords ... SEO at that time so easy!
But now is different, if you deliberately stuffed keywords and links, Google will mark it as spam and it will not take you long to reach the top. Meanwhile SEO by meta keywords has also expired, both Google and Bing said no to meta keywords, how much you use is also redundant.
So how to not cram keyword but content still ‘focus keyword’?
The answer is Synonyms & Related Keywords!
Optimize Synonyms & Related Keywords
Synonyms keywords are synonymous with the main keyword.
Related Keywords are keywords related to the main keyword. You can easily see when searching for a keyword on Google, the footer will be a list of related keywords.
Benefits of using Synonyms keyword and related keyword are:
- The content is presented naturally, without duplicates from.
- Still mention the content of the main keyword without Google being marked as spam.
- When you rank the main keyword, also rank synonyms and related keywords. Sometimes the other two rank first and pull the main keyword rank accordingly.
- Synonyms keyword is usually a keyword with few users (because when SEO people mainly choose the main keyword - the meaning is clear and popular). Because of few users, synonyms may be easier to rank than the main keyword.
- Related keywords are usually long tail keywords - so it's easier to rank than the main keyword.
Yoast SEO Premium Addons
Besides the Yoast SEO plugin, Yoast also offers a number of premium addons dedicated to each type of content and SEO campaign.
These addons are worth using if you need specialized optimization of each type of Website or each SEO campaign than the usual needs.
Yoast Local SEO addons
Local SEO is a big array of SEO - namely SEO optimization by geographic area / community ...
For example, your website about high-end sports shoe store in Da Nang - then SEO must be optimized so that when users search for information about Nike shoes in Da Nang, they will see your shop at the top.
Local SEO addons do 'exactly' what you need above. It provides features and helps you set up content so that Google understands your company's information.
Tell Google exactly about your company / service / store
- Company name / service / store
- Business type
- Business hours
In order for Google to accurately display information about the location and opening hours - directions ... the content needs to be optimized in accordance with Schema Markup standards - because of the location data (coordinates), opening hours, customer reviews. ... belongs to the category of Schema data.
Local SEO addons help you optimize your data according to the Schema Markup standard
- Generate a KML file - Keyhole Markup Language and add it to the Sitemap file of the Website so that the Google bot can detect the exact coordinates of the company - then mark it on Google Maps. KML file is the markup language for Google Maps. Without this file, Google doesn't know where you are on Google Maps.
- Show Address in accordance with Schema Markup standard - thus, optimal for searching by address.
- Displaying Open Hours (Standard Schema Markup)
- Display Google Maps and directions on the Web
After optimizing the content above - Local SEO addons will submit all this data to Google.
Display contact information, opening hours & directions to the map
As long as the user clicks on the location marker icon, contact information will display details for the user
It displays a map and allows users to enter their address to guide the way - this is a feature that connects to the directions feature of Google Maps.
Local SEO addons also help automatically update opening and closing times.
Optimize Local SEO support for one or more locations
If you have a lot of businesses, Local SEO addons also help optimize local seo for all your establishments.
Best of all, the facilities closest to the user will be shown first.
Local SEO addons are a valuable tool - integrating the latest and necessary features that perhaps only WordPress + Yoast SEO + Local SEO addons can do it easily - so quickly!
Yoast WooCommerce SEO Addons
As the name implies, this addons helps to customize Woo's features to optimize SEO.
Optimize content display products on Facebook / Pinterest
By default, when sharing a product link on FB or Pinterest, properties such as price - stock (still / out of stock) will not be displayed.
Yoast WooCommerce SEO addons help optimize content to display price, stock and friendly links to attract users to click on the product page.
Customize Woo's default breadcrumbs
Woo's default breadcrumbs navigation is considered unfriendly to SEO, so this addons help you customize it to be clean - SEO friendly.
Optimize Sitemaps for WooCommerce
When you install WooCommerce, its pages will be updated into sitemaps.
However, Woo generates lots of 'redundant' links and pages. Specifically, the filter features (filter) by price, color, size (size) .. and the filtering feature combines those properties, for example, users filter prices from 10k -> 20k - red - size XXL: will generate a page with its own url to display the corresponding products.
These pages are not appreciated by Google because of the content duplication.
Yoast WooCommerce Addons will automatically remove those pages from sitemaps so that Google cannot index them.
Optimize the display of SEO properties for WooCommerce Pages
Normally when using Woo and Yoast SEO, the properties of Woo will be pushed to the bottom and you have to scroll up to configure as well as scroll up and down to view and collate the SEO and Woo properties.
This takes a lot of time.
So Yoast Woo Addons allows you to push Woo properties up, then Yoast SEO's on the bottom for easier viewing and configuration!
Overall Yoast WooCommerce addons are quite useful for shop sales, but they are also not the required ‘addons’.
When you install Yoast and WooCommerce together on one site, there will be a notice asking to install Yoast Woo Addons, but do not worry about it if you do not install it!
Yoast Video SEO Addons
Complementary to Yoast SEO SEO optimization feature for videos, this is a very necessary tool if you want Videos to appear on Google Videos - a video search results page.
Features of Yoast Video SEO Addons:
- Automatically create Video Sitemaps
- Optimize MediaRSS for RSS Feed
- Support for Schema Markup for Video (VideoOject Schema type)
- Support Preview with Video thumbnail - support to change the default thumbnail
- Optimized for Facebook OpenGraph to add play options for live video on FB
- Support popular video platforms such as Youtube, Vimeo, Wistia, DailyMotion ....
If you optimize SEO for Vblog or want to SEO for some Video content on the Website, this addons is extremely effective and easy to use!
Yoast News SEO Addons
News SEO is an addons designed specifically for Google News.
Google News is a general news site of Google, it has a huge number of users but it is not an easy game for every Website.
The thing for Google News to update the articles on your site is quite strict, usually for news sites that are regularly updated, reputable and quality investment content.
Features of News SEO addons
- Create News Sitemap: This addons creates a separate sitemaps for Google News and also updates for Google.
- Configuration category (genre) an article
- Allow excluding a category from News Sitemap
You can refer to the conditions for posting by Google News here:
Why optimize SEO for Google News?
Yoast News SEO addons will help optimize the content of the article to conform to Google News standards - to meet content SEO optimization requirements - in addition to content quality and website reputation requirements.
Google News là một trang có số lượng người dùng khủng – và có chỉ số uy tín Domain Authority & Page Authority cực đỉnh (Google mà).
Nên giá trị của việc có bài viết được đăng trên Google News là không đo đếm được bằng tiền!
Yoast SEO cho các CMS khác
Với sự thành công của Yoast SEO trên WordPress, Yoast cũng tung ra các phiên bản dành cho những CMS phổ biến khác như Magento, Drupal…
Rõ ràng với những tính năng tuyệt vời của mình – Yoast SEO là một nền tảng cực mạnh để tối ưu SEO Website dành cho hầu hết các đối tượng – từ một blog nhỏ đến những Website của các thương hiệu lớn như Forbes, Goodaddy, General Motors…
Yoast SEO là plugin SEO tốt nhất cho WordPress hiện nay và sẽ còn là cái tên uy tín số 1 trong cộng đồng WordPress trong tương lai.
Yoast có một đội ngũ chuyên gia uy tín hàng đầu trong lĩnh vực SEO Website, luôn làm việc chuyên cần và hiệu quả để giúp các tính năng của Yoast SEO ngày càng tốt hơn.
Nếu mới bắt đầu SEO Website, Yoast SEO là cái tên dễ dùng và an toàn nhất cho bạn. Giúp bạn tối ưu SEO Website một cách toàn diện & nhanh chóng hơn bất kỳ plugin nào khác.
Với phiên bản Premium, bạn có thể tối ưu tốt hơn khi xây dựng nội dung chuẩn SEO, đặc biệt trong các chiến dịch SEO chuyên nghiệp.
Và, các nhu cầu đặc biệt như Local SEO, Video SEO… là nơi nhưng Premium Addons thể hiện mình. Thông thường bạn sẽ không cần đến, nhưng đến lúc cần, đừng quên các Addons tuyệt vời này!
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