More than 10 tips to become a better Twitter marketer Media marketing is becoming an integral part of any online marketing plan, because it's the best way to increase traffic and attention on the internet. Each media platform promotes the discovery of new content, it will produce solid results.
We tend to think that media marketing is a simple process for constantly posting content and responding to comments. Although it's really that simple, there are many other things involved in maximizing results.
One of those platforms is Twitter. Understanding how to write twitter and the best time to publish them is an important skill when you want to increase user engagement.
So, if you are looking for inspiration and new ideas to improve your Twitter marketing, then this article will help you.
How Twitter works
To get started, let's dig a little deeper into how Twitter works and how it differs from other social sites, like Facebook.
Twitter has a quick way to connect with your audience and engage them. You post Tweets, only short to 140 characters. It is a great way to share thoughts quickly or post quotes, questions or statistics. The main goal is to prevent followers and make them want to click through, also to create relationships with their followers.
Twitter is a great tool to drive traffic to a website.
Using a key (#) or hashtag will help you reach a wider audience. They are the main tool on this platform and the means to engage in interesting conversations.
If someone is looking for a specific type of information, they click the hashtag to see what else. That's the best way for users to find similar content and a great way for you to find the right audience.
Increasing followers is one thing, but creating a positive audience is what you want. Twitter chat is currently an untapped market and it is a great way to increase engagement and gain a positive following.
People who are using the conversation on Twitter, are those who like to actively participate on Twitter. Start talking to people who are already interested in what you're doing, answer questions and find the type of user who will respond to tweets and share with you.
Twitter chat is where you find customers and people interested in related topics. It's the best way to have followers and the opportunity to connect with people.
Important things to know
- Be sure not to use the Twitter confirmation system. That is unnecessary and people will have to undergo confirmation to track you, which no one will do. Turn it off, so you don't lose any followers because of it.
- You pin a tweet of your choice to the top of the profile and leave it there. If people visit, it will be the first tweet they see until you change it.
- Encourage people with tweets, to dig deeper by subscribing to the email list.
To keep things working, you need to have your content available a week or two ago. For example, if a specific event, like Christmas is approaching, prepare a Christmas themed content in November. You can also write trending topics, like a holiday, the Conor McGregor fight vs Floyd Mayweather or something related.
Once you've produced the content, create a post schedule, based on the optimal time for your audience. When you have an idea of your audience's daily activities, you'll find out when they are capable of reading tweets. Choose the Time To Tweet tool to research your audience and find out exactly when is best to post.
When you plan, make the necessary adjustments. Track tweet engagement using the new Twitter Analytics feature.
You will have to sign up to advertise on Twitter, but you don't have to buy any ads or spend a penny to use analytics.
Once your account is set up, select it to see how the tweet works. See the number of clicks, extensions, replies, retweets and favorites it received. Compare them, share them and report their performance by importing the data you already have in the CSV file. You will quickly find out what is the best type of tweet to send. Choose the ones who resonate best with your audience and improve the plan even further.
Set specific goals
Don't expect miracles to happen, find out what you want. Do you want to create customers, increase traffic, associate with influencers, followers or customer services?
When you know the exact goal, set a number for each job.
- If you want to sell a product, make the goal to create 50 customers on Twitter within 4 months.
- If you want to have an active follower and to get a good reputation, keep the response rate above 80-90%.
So you need:
- Set specific goals
- Set it to number
- Set deadlines for your goals
- Work on it!
Each marketing effort includes planning, implementation and measuring results.
Use Hashtags wisely
Add context to the tweet using hashtags, but don't overdo it. Create the right hashtags combination by finding the best ones to use. Choose a tool called Hashtagify, which helps you find the hashtags you're thinking about using. You will get results in mind map style graphics, but you can also set it to list the hashtags in the table and rank them. In a few seconds, you will find the most popular hashtag related. Find the perfect combination of hashtags and use them in tweets.
Another important tool is Ritetag. You use it to determine the relevance of each hashtag you want to use to expand your audience.
Write your tweet on Ritetag and it will evaluate the relevance of the hashtags with the four-color code (green, blue, red and gray). Red means a hashtag has been used too many times and gray means very few people follow it, so you should ignore these two.
Hashtags are great for creating conversations about a certain topic and leading them to learn more about you.
With these two tools, you will make smarter decisions about which hashtags to use and how you use them.
Put keywords in your Tweets
If you want to get new followers, share the link to the content. If you want to gain new followers, publishing new content is more important than responding to users.
Create conversational Tweets and build relationships
Always keep in mind that while you are not interacting directly with anyone, you still need to post to others. If you post something relevant, finally ask questions and it's time to continue engaging with them.
Write a question, ask the user whatever you find relevant. Even ask them what they think is relevant. Also, once people are asking questions, about 40% of your tweets will be answered to your users.
Remember that while it's vitally important for success, keep in mind that if you tweet your @username, only their followers will see it.
Also, connecting with the people involved, following them and following them back is the most effective way to build a relationship. But the first thing you have to make sure they care about the content. You use the FollowerWonk tool to find people living in your country and those who are active in your industry.
Once you've found the right people, join their conversations and also turn them into your customers. They are the ideal followers for Twitter profiles, so look for as many of them as possible.
If others really help you spread the word, forward the content you have shared or attracted to the website, thank them each time. 80% of Twitter users intend to be much more positive about a brand responding to messages and helping them if needed. If they ask questions, they will redirect them to your site, where they find the necessary resources.
Be transparent and honest. The fastest way to gain credibility is to be transparent and create trust with your audience. A true brand voice is to get positive feedback and drive marketing forward.
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Use videos and photos
It's no wonder that tweets with pictures and videos are more appealing than simple tweets. Visual content is more impactful. Use small infographics or interesting images to share useful information and it will get users to click on its link. The same thing happens with videos.
There are two ways to share videos on Twitter. Some people shoot 140 seconds and post and some use Periscope. Periscope lets you stream videos directly to your followers' Twitter feed, which will disappear when finished. This is a great way to engage in a live conversation with your audience.
There is a link to a great video or an article for your followers the answers and information they are looking for.
Photos and videos are important and sharing them alone is not enough. The way you share is also important. The best way is to post them through the Twitter app or the Twitter website itself. If you do so, use the Image Expansion feature, which will make the photos and videos more noticeable. The use of animated GIFs is also recommended.
Options are available for you to add images to posts.
If you add a link to your tweet, only a few people will click on it. But if using images in those tweets, they will attract people much easier.
There is a tool called Twitshot, which you can use in any browser and use it to add images when you share a link. Just write the tweet in Twitshot's tweet box with the URL you want to share.
Do things you like
You do not have to reply to every tweet about you. You love someone's tweet, so acknowledge them when it comes to you. This is also a great way to show someone that you like an article or what kind of content they produce.
A lot of companies love tweets that mention them or choose a specific hashtag they're working on.
Don't make the tweets too popular, because it makes your account banned. Loving other people's tweets is like saying thank you or giving them a thumbs up.
It would be better to share and retweet
The Tweet button is a useful tool and the easiest way to share a tweet that others have written. Users who tweet you have forwarded the message, will receive a notification, but they cannot reply or love it. It's a serious drawback that makes it hard for people to respond to sent messages, making this button useless.
Therefore, to make the message transition more efficient, smarter is to copy the text of the original tweet, paste it into a new tweet and write RT (r tweet) at its beginning or end. You also turn it into a modified tweet by adding something of your own and putting (MT) in front of the text.
One way people are interested in an article is to tag people or profiles that are related in your images. Like in Facebook, you will tag photos with certain profiles. Please tag 10 additional accounts on an image posted in Tweet. This will enhance your participation a bit, as tagged people are likely to react to it.
Use content that provides value
9 out of 10 people are not interested in what product you are selling or a new product. You can't expect anyone to care about a brand or business just because it's there. But they want your help and what information is valuable to them. These two reasons are why they follow your tweet and engage with you.
You know your target audience best and what kind of information they will find most valuable. The more information you have for them to use and act consistently, the more you will build a reputation as a thought leader. When you have become an expert, you have valuable advice, you have created a strong belief in your audience, which is a condition for your further expansion.
Tweet all your content many times
Not all people who follow you will go online or access your profile when you publish something. A lot of people are afraid to miss the post for the first time, but still want to see it. For this reason, the smartest thing you do, is to publish your post multiple times. The second time you publish your post, it will get more engagement. Some people have seen it for the first time but did not click, eventually clicking on it, while others will see it for the first time.
You also post it with a different text, a different image and then compare which version works better. In this way, you can further research what works well and drive marketing forward.
Use the right format for your Tweets
A tweet has many elements and you have to get them in the right order.
Start tweeting with text. The next element is the URL you want to share. The third factor is further mention if they are applied. The fourth element is the addition of hashtags. The fifth and final element is an image.
Put simply, the exact order of the tweet elements will look like this:
- Tweet text
- @ Mention
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Anyone can post anything on Twitter, but not every post will get noticed.
You take your tweet further by using its most beneficial features and by implementing elements into the tweet.
If you use at least some of the tips and tools given here, your tweet will reach more people. As Twitter gets stronger, measure results, see what works better and use it.
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