If one day SEO dies you will do - Because Google's algorithm for ranking search results is in the process of flexible change, search engine marketers are increasingly hard to keep up with the speed so they decided not to work with SEO. But is SEO really dead?
To better understand SEO, we have to see how it has changed in recent years, and what is its outlook for this year.
It is not uncommon to know that good old search engine optimization has replaced with paid search, social media, sophisticated web design, and so on. Despite the fact that SEO has undergone dramatic changes since the age of artificial link building and keyword-obsessed keyword stuffing, we think SEO is very good and thrives.
Breakthrough into the development of SEO
SEO is a set of strategies and tactics to gain visibility in search engines with the finite nature of attracting free traffic, or simply: attracting website visitors. free.
But any tendency focused on a certain point in SEO history, there is always a tendency to abuse everything, which leads to a review of search engine ranking algorithms, countless changes that this field has undergone since its inception. .
So, this is how SEO changes over the years.
Optimize for keywords
In the past, optimizing your pages for the keywords or keywords you wanted to rank well was important, but it was long before the 'keyword' race started, and people were optimizing too their focused keyword level and stuff the keyword into the title, opening paragraph or the whole article, creating a rather annoying user experience.
Luckily, search engines soon discovered the error and began using various methods to determine which pages were performing the bad deeds, penalizing pages related to keyword stuffing.
Nowadays, with search engines becoming more sophisticated in determining which pages perform bad deeds, the keywords that have become obsolete in SEO now focus more on intent, experience. users, the ability to read and resolve queries from users.
Long-tail keywords, synonyms that appear naturally in an in-depth, well-written, and well-written article and text are becoming more and more important than performing too many of your pages with focus keywords.
The next big trend in SEO is link building. Websites with links pointing to them or links pointing from them have been trusted by search engines, which has led web marketers and webmasters to start artificially transacting between them, thus reducing the value of such links.
Today, links are still a ranking factor, but search engines have become more sophisticated in getting rid of fake links, spamming, and showing priority to links earned from links. A reputable website points to your website because it displays the value, not because of the agreement between the Website Owner.
Comments, forum posts and guest website writing
Other areas that become spam are advertising links in comments or forums, and guest website networks have relied on the idea of creating artificial links between websites. Google has also repressed these practices, penalizing artificial reciprocal links on guest website networks.
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Social media signals
With the massive spread of social media launched by Facebook and Twitter, the idea of social signals as a ranking factor was given. People believe that the presence of social media, the mention of social media, the abundance of shares, likes and messages, means your content has to be good and reliable.
This, until complex SEO practices also apply to this practice, and artificial likes, shares and retweets have been manipulated, bought and sold, giving social signals a role. Less important role in the rankings.
Content and video
Content is one of the most important elements of SEO, and if you overlook the stagnant content and clickbait can attract clicks but lose value when compared to a high skip rate.
It also ignores content written specifically for search engines, which may not be appealing to readers, forcing marketers to create better, informative and interesting content for readers.
Google certainly still ranks pages for great, well-written, varied and visually appealing content (supplemented with images, infographics, videos, etc.) that content attracts users and keeps them on the page.
With the advent of smart devices, search engines began to include mobile-friendliness as a ranking signal.
If the website is not mobile friendly, it is difficult to have high rankings on search engines. Because mobile searches are surpassing desktop searches, optimizing your website for mobile devices is important, especially if you own an online store, because more and more people love shopping on mobile devices.
Today, the SEO landscape is on the verge of getting mobile-first indexing, prioritizing mobile-ready pages, meaning being ready to provide great UX, regardless of the device accessed from where.
The next big SEO topic is technical SEO, which takes a different approach to search engine rankings. Specifically, it focuses on Google's ability to crawl your site, meaning how easy it is to crawl and index your website, but also about its architecture, speed, URL structure, redirects, website errors, etc.
For the most part, tracking your website in Google Search Console can give you some valuable hints about how your website ranks in the rankings and what problems can occur. you should fix, from a technical SEO perspective (broken links, repetitive content, bad redirects, etc.) or other aspects that may affect your PageRank (e.g., bounce rate, traffic visitors, etc.).
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Conclusion: SEO is not dead, you should promote it
As you may have noticed in the search engine optimization history above, SEO has evolved into a multi-layered and very complex field, certainly not for the lazy.
Today's trend of activity may not work the same way next year, but if you adhere to new SEO principles and stay away from black-hat SEO practices (spam content, multiply link building) create, etc.), the user experience and PageRank will be better.
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