Some of the most important analytics to track engagement include identifying the most popular content, bounce rate and page views. Using this information, you will discover what is and does not work for your site.
This article will discuss the benefits of tracking users in WordPress with an explanation of the most important metrics and how to interpret them.
Benefits of tracking user participation in WordPress
Tracking participation will determine which factors bring the most interaction on the website.
If you know this information, you will see the user conversion process as well as identify the problems of the page that are most effective. From there, you'll adjust your page or emphasize the best content to get more visitors.
For example, suppose you find content that works well. You will edit your page to direct more customers to this content. In addition, this gives you an idea of what type of content works best with visitors to publish more content.
How to track user participation in WordPress with Google Analytics (in 5 steps)
In the beginning you want to get acquainted a bit with Google Analytics. If you need to refresh, see the instructions for the Google Analytics interface. If you do not have Google Analytics installed, you will follow the instructions to install Google Analytics on WordPress.
- Identify your most popular content
Defining your most popular content is very important information you need to know, because you plan your content strategy better.
To determine which pages and posts are the most popular, visit metrics will be the main factor that will make that clear. Google Analytics makes this simple through Behavior> Page Content:
Here, you will see the number of views per page on your site has received. When you find the top pages, you will optimize it for maximum conversion when selecting Content Upgrades. This technique, according to Syed Balkhi, has increased his conversion rate by more than 27 percent.
- Track your bounce rate
Another important metric to track is your bounce rate.
Your bounce rate is the rate at which a user visits only one page of the website. One person clicks on the back button, someone is clicking an external link on the website (like a link to an affiliate product you're advertising).
When the bounce rate is too high, it's an indication that the page needs to take some action on its web.
We often say some natural pages will have a high bounce rate. For example, if your goal is to get people to choose that link, it's not bad to have a high bounce rate because that's the purpose of the page.
However, if you want people to join the website and read other content, a high bounce rate indicates that you are not reaching your goals.
To analyze your bounce rate, go to Audience> Overview in Google Analytics, scroll down and see the general results.
According to RocketFuel, a bounce rate of over 70% is not ideal for everything outside of blogs, news, events, etc. However, there are a number of things you can do to help reduce your bounce rate, load time, and segment your target audience.
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- Consider the time users spend on your site
Once the bounce rate is controlled, you will dig a little deeper and consider the time users spend on the website. In Google Analytics, this is called ‘session length.’ If users don't spend a lot of time on the website, some adjustments are needed.
You will see the average user time spent on websitte per session at the same page with bounce rate by visiting Audience> Overview in Google Analytics. Also, for stats on individual pages, go to Behavior> Page Content> Pages.
The average session time to return could be over three minutes - according to Databox. To improve your content, consider breaking up the text with compelling images, including videos and effective linking strategies.
Side note - pages with high bounce rates will naturally have a low page time because Google counts the bounces as 0:00, even if they take a minute to read your content before they get hit. return.
- Analyze page views per visit
Another great interaction indicator is page views per visit. A visitor to multiple pages on the website will spend more time on the content. However, you will need to clearly analyze this metric with others to ensure the results are not misleading by people who click quickly through your site.
You are using it effectively, track it along with page views per session. In Google Analytics, navigate to Audience> Overview:
Letting you see the best traffic channels when converting. With this data, focus your efforts on the areas that produce results.
- Choose an appropriate plugin to display interactive metrics in WordPress
One last thing you choose to use with your WordPress site is a plugin to help display metrics quickly on the dashboard. A plugin will support organizational efforts, as well as make it easy to activate Google Analytics tracking data on the website. In addition, having this information will help you make decisions based on quality data.
Two of the most popular options include ExactMetrics and MonsterInsights, both maintained by the same developer. One of these plugins is used to integrate Google Analytics with the WordPress site.
MonsterInsights is another great option with easy-to-use features. It shows you actionable data to improve engagement, as well as custom reports.
In short, one of the two plugins will make the data analysis process easier. Whatever you choose based on your site needs, personal preferences,…. The advice is to try both and see which one fits your workflow.
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Tracking user participation in WordPress will help you explore ways to optimize your site. With this information, you identify the user model and determine how high-converting customers interact. From there, you have findings to increase visitor engagement.
In this section, we have shown you how to track users in WordPress with Google Analytics. That is:
- Identify your most popular content.
- Track your bounce rate.
- Consider the time users spend on your site.
- Analyze page views per visit.
- Display metrics in your WordPress dashboard for easy access.
Do you have questions about how to track user participation in WordPress? Ask in the comments section below!
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