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There are hundreds of thousands of product owners on the web looking for skilled marketers to promote their products. The reason being is because every one is looking to make money as quick, and as efficient as possible. What differentiates the product owner from the marketer is that the product owner has a product to sell, while the marketer doesn’t. And likewise, the product owner could have little experience in marketing. Therefore, both parties are likely to join forces to create a mutual partnership where both can benefit from each other.
Now where does ClickBank fit into this process? ClickBank is the center stone of all this activity and is the marketplace of choice among most marketers and product owners, mainly because it is one of the most trusted marketplaces on the web dating from 1998. Not to mention, lays out literally thousands of opportunities for marketers to pick and choose from. Which of course, attracts product owners as well.
How ClickBank Works
The idea of ClickBank is that the product owners come to them to list their services/products in their marketplace, which eventually causes ClickBank to accumulate a wide range of offers where marketers can pick and choose from. If you take a look at the marketplace right now, they offer various products ranging from popular categories like Health & Fitness to lesser categories like Games. ClickBank literally always have something for you to promote.
Now you are probably wondering, what is in it for the marketer and the product owner?
Benefits of being the product owner
One of the main reasons why ClickBank is effective and less time consuming for product owners is because it requires literally no real communication between the affiliate marketer and the product owner to get affiliates started. Essentially, once a marketer is part of ClickBank, the marketer can start promoting right away. This saves both time and money for the product owner and to say the least, generally product owners “run the show.” Meaning that there is no downside to listing their product on ClickBank other than to benefit, because for every sale they make, they make profits. There is a reason why ClickBank is also known as the “E-Book Marketplace.”
Benefits of being the marketer
The marketer generally gets a fixed percentage of the sale. So let’s say that an affiliate marketer happens to be promoting a product on weight-loss for $37 and made his/her first sale. The marketer is most likely going to get paid anywhere from 45%-85% of the sale price. So the underlining detail to get out of this is that, how much they get paid depends on how many sales they make. Which can be either a upside or a downside for people because there is no limit to how much you can make, and if it doesn’t work out, it can be frustrating.
Somethings to consider being a marketer
When selecting a product to promote, you don’t want to blindly choose a product. It is advices to look at statistics prior to diving into the action. Here are some things to keep in mind when selecting a product to promote from the ClickBank marketplace.
- Gravity: Gives you an idea of how many affiliates are promoting that product. The higher the gravity indicates how many people are making money off it. The gravity # does not represent how many affiliates are promoting that product. However, bottom line is that bigger numbers represent more competition.
- Initial $/Sale: While some products will be a single sell product, with others you may have the opportunity to earn recurring commissions. If for example, you manage to sell a monthly subscription you may receive a repeating commission for the lifetime of that subscription. The inital sale is the average amount of money an affiliate earns for a one time sale of the product. The figure is adjusted to take into account any variation in sales price, refunds and sales tax. The actual amount that you receive may not be exactly the same as the figure quoted but it should not be too far off the mark.
- Avg Rebill Total: If the product you have helped sell is something like a subscription or membership that has a repeat fee involved, then the rebill total is the average amount that an affiliate will make across the rebilling history. This figure will not include the inital sale fee.
- Avg % Sale: This is just what it says it is and will include the average earning for an affiliate for all types of sales be they one time or repeating. Vendors may be offering variations of their products and so the commission they pay can vary.
- Avg % Rebill: This is the average commission for rebilling if the product has a repeating fee attached to it.
- Refunds: Although refunds isn’t listed in the ClickBank marketplace, be wary of bad products that may have high refund rates. If customers aren’t satisfied with the product you are promoting, it may come back to bite you. That is why it is advised to do some research first, or to experience reading/using the product first hand.
When being part of ClickBank, there are essentially no rules being the marketer. As long as the marketer is able to fulfill their duties as being well… marketers, whether promotion means using PPC networks, starting a website, blogging, whatever, everyone is happy in this type of system.
Bottom line, ClickBank is a PPS (pay per sale) marketplace where both product owners and marketers can come together to benefit from each other.
Register to become part of ClickBank for free here.
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