How to improve marketing strategy with POS system – A recent survey revealed that the main reason consumers choose to shop at a traditional store is to experience products before buying them. In order to respond to these consumers, retailers need to keep in mind which products customers often want to check first and make sure they are available. POS systems are indispensable in today's era and will help you do the above. Read on to learn how to improve your marketing efforts with the POS system
Integrate with CRM
It's easy to track purchasing behavior with the integrated POS system with the customer relationship management portal (CRM). Therefore, the retailer will ensure that when customers enter the store, they will locate the product they hope to buy and have a chance to try it out. This will minimize the burden on customers to return items that do not meet their expectations and ensure a positive store experience.
Profits from the sale of several more related items
If your goal is to increase the average amount of money each customer is spending in your store, you'll want to consider placing smaller, cheaper items in your store. For example, clothing stores displaying cheap accessories.
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When consumers do not open email marketing messages, they will miss announcements about deals, events, products and retailers that won't be profitable. However, research shows that the percentage of transactions and revenue per email increases six times when promotional emails are personalized for customers. These emails have a 30% higher open rate and 41% increase in unique clicks. However, more than two-thirds of all companies still do not target individuals via email.
It's easy to keep track of what people are buying with the POS system. This way, you will have access to customized information about new offers or items that you know customers will be interested in. As a retailer, you will ensure that every point of contact between consumers and your brand is appropriate and constructive.
Start loyalty program
Regular customers are extremely important to the business – research shows that repeat customers spend two-thirds more than first-time customers when they return. They are worth 10 times more than the average first purchase in their lifetime. Starting a loyalty program is great for getting more regular customers. It is also a great h to increase sales and show appreciation from customers.
To draw attention to the loyalty program, place a sign near your point of sale to approve its benefits and train your staff to ask people to join the program.
Display related products together
Showrooms are very popular with retailers like grocery stores and use great POS marketing. The retailer highlights new products that are released from different brands along with their original products by using specially designed cardboard or display cutters from the manufacturer. The display stand is great for encouraging customers to buy items based on common or related themes, such as grouping all similar items in a store together. They are great if you want to succeed in what is called a purchase suggestion, like positioning coffee and ice cream side by side. We realized we were out of coffee and we went to the store. At that time, we were reminded that we used some extra ice cream because it was right next to the coffee and we also bought it.
Another option is to place a unique or creative item to display the product with you, such as an old-fashioned display carriage. This will inspire customers to grab some additional products. POS end caps and new showrooms in retail stores help people make quick decisions about additional food products to buy as they approach the cash register.
Improve customer service
Don't assume that customer service doesn't have a clear impact on sales! Nearly four in five customers give up selling because of poor customer service, and as a result almost all of these people refuse to return to the store. Moreover, smiling at customers is not enough. You need to provide quality and professional customer service. Your side POS system will be integrated with personnel data so that your side always has the right staff.
The POS system also gives your party employees instant access to the details they need. From a customer perspective, this retailer seems to be well prepared and will meet the demanding needs of several customers.
The best POS system will enhance customer experience without attracting attention. It is important to equip your store with a modern model because the traditional payment process is becoming obsolete. The innovative POS system will integrate purchasing action into the overall sales experience easily while adding opportunities to customize communication and customer service.
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Successful retailers use POS marketing to get customers to buy something close to the cash register. Things like signs, banners and screens encourage customers to add something small to order.
POS marketing will be used for almost every type of product, but it is most effective when buyers are in a hurry or the trend is driving purchases. POS marketing will help stimulate interest in a new product that someone has not tried.