How to create ads on Facebook – Advertising is what every business needs. Naturally, if you want to sell products with you, you need to attract the audience first. But over the past few decades, traditional advertising practices such as newspapers and radio have dropped rapidly, while the Internet has become popular. And so is Facebook
With 1.45 billion daily active users and 2 billion monthly active users, Facebook has a large number of potential customers. Facebook ads are the way you need to use.
Why are Facebook ads useful?
People use social media as their favorite pastime. Basically, Facebook has replaced television as a social networking site when you do nothing else. In addition, the majority of users understand that viewing ads is a platform usage, which does not incur any other costs. So basically, you have more than a billion people who have no problem seeing some timeline ads with them.
Facebook ads serve as a great tool to help you target that audience and convert it into customers. The variety of features and filters that help you create great advertising campaigns can significantly increase sales.
What is great advertising?
Great ads should have the following:
This is especially true in the advertising world. If you want to attract an audience, the ad must be visually compelling. It has been proven that images are more likely to attract attention from people than text and most Facebook ads use images.
But simply using images is not enough. To use images in the best way, the main point needs to be remembered. Image should be the most prominent element in your ad and show your products / services properly. Texts are allowed, but they should be few and readable.
Short but interesting content:
Please clarify: advertising means description. The main task is to attract the attention of readers and make them curious about your products / services. In a few words and images only, your task is to make ads that make viewers most curious. When that is done, the audience will naturally follow the link and learn more about what you are selling.
Remember, the average customer will only spend a few minutes advertising. Too much information will only make them leave. Try to keep ads short and sweet.
Call to action:
Most people overlook the most important aspect of advertising: calls to action. Even the best advertising in marketing history will not work when you do not tell the audience what to do next. Remember, your goal is to sell the tool, not just entertain the audience.
But, CTA must be subtle. The best way to place a CTA is usually at the end of the ad when the audience is engaging enough and wants to learn more about it.
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Step-by-step process to create Facebook ad
Follow the steps mentioned below to know how to create ads on Facebook:
Facebook offers you two options for ad editors: Ad Manager and Power Editor.
For most people, Facebook Ad Manager is a very useful tool. Everything is simpler when using it and for new people to use without much hassle. However, the feature is also limited and does not provide much strength or flexibility for advertising campaigns, especially the feature aimed at a huge and diverse audience. In that case, Power Editor would be a more useful tool. It's the more sophisticated option with the latest and most advanced advertising features.
However, let's assume that you are using Ad Manager here because that seems to be the more popular option.
Select campaign goal:
You need to have a clear idea of your advertising goals before you move forward. Facebook ad manager offers you 10 different options:
- Join Post
- Website conversion
- Page likes
- Click on the website
- Video views
- Publicly recommended
- Install apps
- Attractive application
- Reaction to events
- Local awareness
When you select any of these options, Facebook will automatically ask for more relevant details.
Identify the object
The Facebook ad manager gives you specific demographic targeting options that will find related products / services for you. Several parameters available include:
Moreover, the tool also supports Custom Audiences, that is, objects that you know by profile from them. Based on all parameters, Ad Manager will tell you the total number of hits your ad will have.
Like everything else, a clear cost analysis is needed for advertising. In general, advertising needs to bring in more money than what they are using, to make a profit. But even so, setting your initial budget is very important; On the other hand, the risk of overspending is completely real.
Facebook offers two types of budgets for users. The first, called the Daily Budget, charges ads on a daily basis. The daily budget is useful for first time users or when you are trying a new advertising campaign. Running ads for 24 hours and then checking the progress seems like a logical approach.
The second is a lifetime budget. Here, the main concern is time, not budgeting. Therefore, you need to specify the period in which the ad will be displayed and accordingly you will be charged for the entire period.
Create an ad:
So with everything that's said and done, it's time to create ads.
First of all, you need to decide on the ad format. There are many options available, although links and carousels are the most popular. You need to choose the best format for the purpose you want.
Now, it's time to take action. To create ads, you need to provide relevant assets: text, images, links, etc. Now, Facebook suggests some guidelines for an optimal experience, including the number of characters, click. image size and aspect ratio from images. This is not mandatory, but should follow. Deviations from the instructions increase the chances of unapproved advertising.
Finally, you need to set how the ads will appear. The three types available are desktop news feeds, mobile news feeds, and desktop right columns. The last one is not much relevant unless you are running ads without the associated Facebook page.
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Now that the hard work is over, it's time to wait and watch the progress from it. Facebook's ad manager has worked well enough to see certain metrics describing the effectiveness of ads.
Right on the dashboard, there are details about your current advertising campaign with you and the option to see progress from it. It will reveal more important data:
- Performance – general overview of how well ads work
- Interactions – describe how many people interact with the ad
- Video – a special metric to know how many times a video has been viewed
- Website – useful for testing conversions from Facebook to the website and the traffic generated on the website
However, you will go further and use marketing software to see how well your ads are performing. With specific URLs, you can track visitors coming from specific sources. It is not a substitute for Ad Manager but just an extension.
Overall, it's really not difficult to create a Facebook ad or run a successful ad campaign. Clear goals and some advice (like the ones we mentioned here) will take your brand to a long way to become familiar with people.