Google's webmaster tools should be used for the website - Google Webmaster Tools is a free toolkit that helps Google crawl more easily and improve search position. Another tool used for Google webmaster is Google Analytics.
Why use Google Webmaster Tools for your website?
Google's admin tools have different functions like:
- Check out search queries that bring customers to your site.
- List internal links and links to your site
- Submit a sitemap for better display.
- Create a Robots.txt file and remove certain URLs from the SERP.
- Check your site crawl rate and data statistics by Google.
The list above is too short to explain the useful features of webmaster tools. Now, we know that using Google admin tool is very helpful.
How do I use Google Webmaster Tools for your website?
To activate Google webmaster, you need to follow a simple process.
Step 1: Go to https://www.google.com/webmasters/tools/ and select register an administrator account. Enter your Google account details and click OK.
Step 2: After registering, click on add site. Enter the URL and click next, select to the next page.
Step 3: After verifying the copyright, you will access the dashboard page. As shown below
You will see the number of options. You have now successfully registered the site administrator account and used it to increase page performance in the SERP.
Here are the basic aspects of Google Webmaster Tools:
- Display search
Search display refers to search optimization in terms of making it easy for the tool to get to your site.
1.1 Structured data
Structured data refers to components such as price lists, reviews, and menus. Google creates detailed information on the results page, such as menu price ranges, rating ratings and photos of menu items.
1.2 Rich card
Use this tool to check if the data is structured enough for Google to create a rich snippet.
1.3 Improved HTML
This tool checks the Meta data in the Head section of HTML for problems. It reports on duplicate Title tags, Meta descriptions and checks if they are too long or too short. It indicates content that cannot be indexed. It is important to act on the information contained in this section of the Administrative Tools. Meta data is highly rated by Google for ranking algorithms.
1.4 Mobile fast page
Report AMP (Accelerated Mobile Pages) pages that are successfully indexed or have AMP related errors that occur when Google crawls the pages.
- Search traffic
The Traffic section is related to displaying websites to users for specific keywords, information about popular keywords being used, and details about impressions, clicks to access the website. . You will see information related to rankings and internal and external links that will affect Google PageRank.
2.1. Search query
It gives you relevant information that leads people to find pages from the website. In other words, the search terms or phrases used by Google users looking for information online lead to the websites listed. The listing position will be on Google pages (e.g., search). The following information is provided
This gives the total number of searches by which your pages were made available to searchers during the convened period - usually the last 30 days or another period. The last period was compared with searches for the previous period.
2.1.2. Query list
The query list will tell you the list of keywords that lead to your pages being shown at least once or twice. Data for the top 2,000 queries (keywords) are listed. This can give suggestions about keywords to focus for Adsense sites.
Impressions refer to the frequency of pages from websites appearing in the SERPs and% of daily changes compared to the previous period. This tells you whether you need to work on individual pages to maintain traffic.
The above information refers to the appearance, or list. ‘Clicks’ refers to the number of times the list attracts clicks. Although SEO is good enough to get a listing, it is in position 500). Also, even if the page has a page number list 1, perhaps the Meta Title or Description tag is not inspiring enough to click.
2.1.5. Clickthrough rate (CTR)
% The number of page impressions in the final result that received a website click compared to the previous period. Therefore, if the CTR increased from 25% to 30%, this column would show +5.
2.1.6. Average position
Average position in the rankings for specific search terms (keywords) over the selected period (default 30 days) and how this has changed with previous periods of the same length. Blue is good! The top ranked page is taken only on average, so if one finds the website in positions 1 and 5 for specific search terms and the other page is in positions 3 and 8, then The average position would be # 2: (1 + 3) / 2.
2.2. Link to your website
This tool lists websites that are linking to your website (your backlinks). It has information about which URLs are included in the links and the pages on the website that are receiving the links. Note that the two forms of URLs - http://www.yoursite.com and http://yoursite.com - are listed separately, so make sure you have added Management Tools. These links and quality determine Google PageRank - a factor to rank your page.
See more :Build a Website with WordPress
2.3. Internal linking
This tool reports pages with links from other pages on the site. You maximize internal PageRank for specific pages like internal linking structure. For example, don't link all pages together, but links from other pages to the ones you want. However, each page should have at least one link or be categorized as an ‘orphan’ page.
2.4. International targeting
If the website has a generic top-level domain, for example.com or.net, then you use this setting to specify any preferred geographical area you want to target. Google listings / rankings for each page vary according to the country where the results are published. Therefore, without geographic identification or ‘unlisted’, the ranking displayed in each country will depend on the IP address and the source that links back to the page.
For example, if you want it listed primarily in the United States, you must select the United States from the drop-down list found on the Geotargeting page of the ‘Settings’ option. If you have country-specific TDL, like .uk or .aus, then you cannot change the geographic setting: set to the country specified by the top-level domain.
2.5 Mobile gadgets
When smartphones become the need to monitor or report global traffic through devices. Studies show that mobile customers are more likely to revisit pages that are relevant to mobile devices.
- Google Index
The ‘Google index’ section of Google Webmaster Tools has information about the status of the linked index. For example, it shows pages that are indexed, page numbers not selected for indexing because of duplicate content. This section helps you see how Google's algorithm is viewing and has information related to the blocked resources.
3.1. Index status
This tool shows how many pages on Google have been indexed (not necessarily listed). It shows the total number of pages indexed, the number of pages crawled, and the number of pages blocked by the robots.txt file.
You should look for a gradual increase in indexed pages: in fact you should add pages to the website regularly for the best results. When dropped, then you will have trouble accessing the server or Googlebot. For more information on understanding these graphs, check out the Index Status here.
3.2. Resources blocked
This section tells you whether your use of the robots.txt file effectively blocks pages from Googlebot. For example, when different pages have the same information in different languages: Google considers it duplicate content. You avoid this by blocking it except for pages in your preferred language. This section helps to see if using the robot.txt file works well.
3.3. Delete the URL
The URL Removal tool is useful for removing content from a website from Google's index, but still wants most of the listed pages to be indexed. It should only be used for urgent removal of indexed content, as confidential information was accidentally entered. Do not simply use to retrieve an old or unwanted page offline or delete a page that has been deleted. All you do is delete the page and change the sitemap.
- Data collection
The ‘Crawl’ section of Google Admin Tool b contains information about any website related issues. For example, it shows crawl errors that are preventing Googlebot from accessing and has specific error details. This section also tells you whether a robots.txt file is working correctly.
4.1. Data collection error
When you check the Crawl Errors page on Administrative Tools, you will find two result sets: Website Errors and URL Errors
Website errors have a list of errors that prevent all access of Googlebot to the website (Googlebot is Google's main page crawling algorithm). The URL errors section has a list of URLs that Googlebot (crawlers, spiders, algorithms) cannot find. Details of a specific error will be set when clicking on the listed URL.
You should fix it either because the internal link to a page has been deleted or because a link to an external page no longer exists. The number of URL errors will affect rankings, so let's address the issue, even if that is to remove the link from the site.
4.2. Data statistics
Crawl stats have an indication of Googlebot's activity over the past 90 days. The statistics in chart form will know how many pages are collected per day, the time it takes to download a page, and the number of Kb to be downloaded per day. It tells you whether or not a website is fully visited by Google.
4.3 Fetch as Google
Tools that help you view your pages when Googlebot sees it. If a spammer has added text to the source code that you cannot see on the page, this will be found using this tool. When a website isn't listed as high as usual, you find out why by using ‘Fetch as Google’ - you discover content that you didn't know existed.
4.4. Site map
A sitemap is an XML file that lists pages and how they are linked together. This allows Google to scan the website and let Googlebot find pages it has missed.
Special sitemaps are used to tell Google more about video, audio files or graphics. They are also useful when dynamic content is constantly changing and if the internal topology is inefficient or incomplete. Sitemaps are also helpful if the website is new and you don't have many backlinks that will lead Googlebot to the website.
The diagram needs to be constantly updated, so recreate it every time you add or delete a page. No need to resubmit - just change the old sitemap in the original directory with the new directory. You will find a site map builder here or use a plugin.
4.5. URL parameter
Specific websites will be accessed by more than one type of URL. When you visit the same page (that is, the same content) using different types of URLs, Google will treat it as duplicate content and it will negatively affect rankings.
Select ‘URL parameters’ in the Administrative Tools to get parameters that tell Google how to handle alternate versions of URLs.
- Other resources
There are currently 9 ‘Other Resources’ on the Google Admin Tools page but will only use important resources. That is:
5.1. Tool for checking structured data :
You use this tool to check if the data is structured enough for Google to create a rich snippet.
5.2. Data structured Markup Helper:
This tool will help understand website data and help you make the data more attractive displayed in new ways. With this HTML formatted email.
5.3. Google My Business:
Get businesses listed in the top spots for local searches when using Google Places - a free listing service. The service lists the top 7 local businesses by keyword between the top sponsored listings and regular search results. It is useful for geographically specific products, such as restaurants and shops. Websites used to list other people outside the area.
5.4. Google Merchant Center:
This is where you upload data about products to find it by ‘Google Product Search’. The Google Merchant Center is a useful service for products offered online.
5.5. Custom search: This page in Webmaster Tools to get access to the customized search box that makes your own web pages. You customize the appearance of the result to suit your needs.
See more :Create Web
These are the main aspects of Google Admin Tools that you need to know. Each tool has a specific use, and it's better to learn how to use each tool, rather than applying it at the same time. Understand each tool and why you use it.
Because it is estimated that Google accounts for 65% -67% of all searches, there is a company's opinion on how to improve your website. When you add Google Analytics to these things, you have a very powerful and comprehensive set of tools to know everything you need to know about the site - except how to make money! Although it's a lot easier with page number 1 ranking!
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