Google Alerts is a free tool that every marketer should know. It basically sends an email to the user when Google finds new results that match the user’s search term.

When used, Google Alerts allows you to track competitors with the same keyword optimization. From there, you will know how your competitors are trying and get the necessary measures for the selected keyword.

Top On Seek will guide you to create more value for your website.

Google Alerts Tool for Marketers
Google Alerts Tool for Marketers

1. Why use Google Alerts?

Google Alerts is great because it gets results from all over the Internet.

  • SEO support, website/blog development.
  • Update special information every day (such as holidays, promotions, discount codes..).
  • Monitor and research your nearest competitor.
  • Monitor user trends effectively to help execute marketing campaigns.
  • Update and find article ideas, topics bloggers are interested in. In order to build a better Topic Cluster structure for the website.
  • Monitor specific content, topics or keywords on the internet.
Strengths of Google Alerts
The benefits of using the tool

2. How to Use Google Alerts in Marketing

Alerts can help you strengthen your website’s keyword strategy. By letting you know which main keywords your competitors are using.

2.1 Setting up Google Alerts is quick and easy.

  • Step 1: You will set and manage all your alerts from this page
  • Step 2: You just need to type the “keyword” you want to receive into the search box. Set up a Google Alert for the phrase “Website WordPress”.
  • Step 3: Click “Show options” to make your adjustments. You can filter the results by delivery frequency, language, source, region, and quality.
  • Step 4: Specify when and how you want to receive your notifications.
How to use the tool
Set up Google Alerts
  • Step 5: Click “Create alert”. You’ll start receiving notifications for your alerts right away.
  • Step 6: Return to the Google Alerts page when you need to manage or update your alerts. You can remove an alert or change its settings at any time.
  • Step 7: The pencil and trash icons allow you to edit the alert’s settings or delete them.

2.2 How to Use Google Alerts in Content Marketing

One great use of Alerts is to get content ideas.

Alerts help you find new blog post ideas and unique content that other websites don’t. Helps you find and use other relevant keywords, especially if you find them in trending topics.

Set up your own header alerts to be warned about copied content. Especially if this is a big deal or you’re dealing with a case to report content abusers.

2.3 How to use Alerts for Digital PR

You can use Google Alerts to find writers and influencers who are knowledgeable about your industry or keywords. This can be great for outreach.

Similarly, you can use Alerts to monitor these campaigns and ensure they reach their full potential.

2.4 How to use Alerts in SEO

Set up Google Alerts for all your KPI keywords – any keywords you want to track. You should also set up alerts for domain names (domains), brand names. With any other way that people can mention your brand without affiliation.

Google Alerts in keyword optimization
How to use Alerts in SEO

2.5 How to use Google Alerts for competitive analysis

Competitor analysis alerts can be helpful in a number of ways: you can track whether your competitors are attracting attention online, with their own PR campaigns or from media outlets. other information.

This can give you a good idea of ​​the sites that might be interested in linking to your products. It can also give you a glimpse into the types of SEO that the competitors in your niche are engaging in.

2.6 How to use Alerts on Social Media

If you regularly monitor social media, Google Alerts can help you keep track of campaigns.

How to use Alerts on Social Media
How to use Alerts on Social Media
  • You can follow hashtags “#” “@” or specific accounts. Or even use the search “site:” operator to focus your attention only on certain web pages.

Eg: [tên thương hiệu] site: Will only show your brand name results on Twitter – a great additional brand monitoring tool.

  • Search related websites. Put the word “related:” in front of a web address you already know.


  • Search for keywords on the website title “Intitle: Keywords”

3. Tips to Maximize Google Alerts

However, there are still some tricks you should know to get as many useful features out of this tool.

  • Use “quotes” around multi-word search terms and limit warnings. If you want your results to include only that exact phrase.
  • Use Google’s “Inbox” to bulk up your alerts to prevent email clutter.
  • Access your inbox by going to Each of your alerts will show up under an expandable heading. Click on the title to see details of the individual pages containing your search term.
  • Google is getting better at detecting and autocorrecting typos. But you should still consider all possible optimized content. Don’t rule out anything that might be of value.
  • If you use RSS feeds, you can send alerts there instead of sending them to your email. This also prevents your email inbox from becoming congested.
Optimize with Gg Alert tool
Optimize Google Alerts


Google Alerts is one of the easiest tools a marketer or a social media manager can use. And because it’s important to know what people are saying about your business online, there’s no good reason not to use Alerts.

This is a good keyword analysis and topic search tool for your website. If you are looking for top Google SEO services, please contact us immediately. Together with a team of TOS experts, all your SEO problems will be answered.

Nguồn: The Smart Marketer’s Guide to Google Alerts

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