Build yourself into a great YouTuber - YouTube is booming with rich content and lots of interested users. We see more and more famous YouTubers, doing what they want. They play games, create funny videos, do and talk about what they love, while earning solid income from there. And more and more people are using YouTube to make money.
While success on YouTube is an art, there are no guidelines for success on YouTube. But there are some pretty great frameworks that can be a guide to the work you put in to setting up your channel and creating your video. This tutorial is primarily for guys and girls who want to start a YouTube channel and want to get the most out of it from the start. YouTube is also a great tool for marketing if you know how to take advantage of it, so we'll talk about that too. It can be a great source to increase traffic. It is also a particularly great tool for branding. Because lively content is one of the core foundations of building an online brand.
Our main goal is to help you understand what makes people popular today and provide a framework to help you create great content that gets noticed. There will be three rounds for this tutorial and each round will have a different value type. No more waiting, let's go down to all the things that make up a solid YouTube channel.
First Round - Getting Started Tips for a Wannabe YouTuber
It's best to start with YouTube with some clear goals and a clear understanding of what you want to offer your users. It is not difficult to do a little research and dig into yourself. There are plenty of daydreaming guides that don't tell a lot of harsh facts about being a YouTuber. So don't worry, we won't ignore the challenges you'll have to overcome.
First and foremost thing
Always in yourself, that's why it's important to think about what you want to achieve.
When it comes to making your wishes come true, it's not just about yourself. It is a game of give and take. So what are you able and want to offer your users? Is your humor, analysis, reality or can speak your mind clear? Would you like to share your professional advice or your trips and adventures?
Basically, we're talking about what kind of YouTube channel you want to start and what you want to achieve with this channel. Which you may have drawn in your head, but be sure to put it down on paper.
Be clear about your goals and the unique values you want to provide.
Determine what goals you will achieve
Once the dream is made into a clear goal, it's time to put it into numbers. You may want to make good money with your channel, so say it out loud. There are also a number of ways you can get that money, which we will learn later. First, make some clear goals. Do you want:
Conversions - How many people can you get to buy the product you're advertising?
Video views - Do you just want to get your message there and be heard by as many people as possible?
Be more involved with your brand - Do you want people to care more about your brand and put it into their minds?
Do you want to increase your subscriber base and make thousands of dollars with sponsored content?
Do you want to sell and promote your own goods?
Check out what kind of competition you have
Once you've set up the only kind of value you want to offer, it's time to know if you're competitive. Most successful YouTubers, such as PewDiePie, have sought to create something not yet there. They themselves want to see a type of video that hasn't been created by anyone else, so they created it themselves.
So look for the type of video you want to make and see if there are any good videos with a lot of views. If so, see how and in what aspects you can do better. Once it's done, it's time to dig deeper and do some keyword research. But we will talk about that in another round below.
Round two - Accept difficult facts
Although we live in a world where everyone can be famous overnight, YouTube is not always as flashy as it looks. There are some cruel facts to the world's fastest growing media platform that many beginners do not know. There are a few things you need to know, before you begin your journey to become a YouTuber.
If you only want fame and money, you will not succeed
First and foremost, life is not about collecting material wealth. Not being content creation. But, it is important to make a good living, but it is more important to understand what makes people successful on this platform. In fact, most of your favorite YouTubers have made it popular because they did something they love and they love to share it with others. People tend to idealize YouTubers, it's just a fun person in front of the camera. Some people just start using YouTube to share their creative work with others with similar interests. In the beginning, nobody joined YouTube to make them famous or make a lot of money, because these concepts didn't even exist.
If you just want to make money by creating videos, you'll have a hard time. It's hard to authenticate and even be creative if money is your only goal. The YouTube audience is a mature audience. They will choose something like this and it's uncomfortable being labeled as sold out.
Solution: Have fun. Prioritize your work and enjoy what you are doing. Share it with others. This will help you connect with your audience and really earn some money as a reward.
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It takes time and effort to create great videos
Nobody was born superstar. If you want to start vlogging or just make great videos, accept that things won't be as great as you think at first. But it is something that will make you grow. You'll need a bit of time to get comfortable in front of the camera, get the technical equipment needed, and truly reach the top of your content creation process.
They will not throw money at you in the first place
Receive free trips, book deals and sponsors are all great and fun. But it takes a lot of work for you to get there. The sponsored brands are mainly targeted channels with around 40,000 to 400,000 subscribers. So, don't think about what anyone owes you when taking cameras and creating videos. Just focus on creating and making good content.
Round three - Find out how to make money
Sure, YouTubers with millions of subscribers have a pretty solid income, from YouTube. This has led a lot of people to believe in the myths of making money on YouTube. They think that you just need to create videos, attract viewers and make money from advertising. What a great quick get rich plan. But the truth is you can't make a living from advertising revenue on YouTube. Some videos have ads, only generating 2 $ -3 $ for every 1,000 viewers. This means you will earn several thousand dollars for a million views. That is not much.
But you still want to make a decent fortune with the amount of energy you invest in YouTube, right? Well, the good news is that there are many alternatives that can give you that. Surely you will take a bit of time and effort to get there.
How do you think parkour, skateboarding and other adventure sports make money? They do not sell much. They do it with sponsorship. Most of the big names in parkour make a living with sponsorship from RedBull and other companies.
Even if you are a small YouTuber, you can attract sponsors if you have a stable and loyal following of your videos. You can make a pretty good amount of money with even 100,000 subscribers. Sponsors will pay you a good fee for you to promote them. You just need to make sure they are really relevant to the topics your channel is targeting.
People will want to support you if you produce content they like. People who follow your channel on a regular basis will not be afraid to help you keep doing what you are doing.
Patreon is a platform that allows users to support artists and content creators with money. They can give $ 1 per month or as much as they like. So YouTubers offers them exclusive content, one-on-one Skype calls among other things. You just need to create a Patreon page and tell your audience about it. Certainly there will be some who want to support you, if you really create great content.
Use affiliate marketing
Many YouTubers add Amazon Affiliate links to their video descriptions. For example, if you enjoy reading and reviewing books, you can do that to make good money. Just add the Amazon Affiliate link for the book you reviewed and ask people to check if they like it in your video. If they buy it, you will get a commission from it. The same thing happens with tech review channels that review smartphones, computer hardware, etc.
Sell your own merchandise with Shopify or any type of online store
Like we mentioned above, YouTube is a great platform to promote everything. So why not promote your own product with some great content? If you have built your own online store and have something you want to sell, this is a great opportunity to market it. Selling your own physical product is the best way to make money online.
Fourth round - Make the most of what's available
It is important that you realize that your success on YouTube is not just about making great videos. Of course, that's its backbone, but you still have to invest a little more to know what you're doing. Things like metadata, video titles and thumbnails are very important. So it's important that you do everything in your power to optimize your content for the YouTube search engine!
Use appropriate metadata
Video title, description, keywords and tags are very important. That's what connects search engines to your videos and ensures that people can be interested in watching them. You can also add timestamps to help viewers navigate through your videos and cram them fully with relevant keywords. You can also add more detailed descriptions for your videos and add other keywords.
Insert some annotations with links into your video. These can pop up in one video and lead to another of you or some of the resources you have used to create the current video. It can lead to your website, blog or anywhere else.
Your video description is extremely important, because search engines don't understand images and videos. They read the text under your video. In fact, it's even better if you add transcriptions to your videos!
Create concise titles
Your video title will give viewers the fastest, deepest and most attractive view of the content they are about to watch. It is even better if you include your focused keywords. The best way to do this is to consider your new title as if you've never come across your channel or your brand before.
There is a social media website for your channel
Most of the people who use YouTube, also use some kind of social media. They will be more likely to follow you and your content will also be more in front of their eyes. For example, platforms like Twitter, Facebook, StumbleUpon and Digg are great for video sharing. Don't forget to ask your viewers to follow you!
Analyze your video data
YouTube allows you to view a fairly solid analysis of how your videos are performing. You can track how people get involved in your video, how much they watch from it, and more. If they turn off your video at a certain time, you will know about it. You can easily measure whether the length of the video is right for your audience. Short videos work better, because everyone has time to watch 5-minute videos, right?
Listen to your audience
YouTube has a comment section for everyone after watching the video. It's a great place for you to engage your audience and let them tell you what they want. So ask them to comment on what they want to see.
Engage your audience in any way you can.
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Videos must have consistency
Upload videos consistently, so your audience knows what to expect. People often subscribe to channels they trust will have a lot to offer if they follow it. If people love your review video, do it once a week. They want to know that you will be here for them when they want to see your content.
Change your content
There are two types of content. The first is the content you push to get more subscribers and attract new viewers. The second is what you do for your active subscribers, because you know what they want and you seek to satisfy them. Your content should be a variation of these two types. Also, coming up with something new for your channel is all about it, so always look for ways to bring something new to your channel and improve your videos.
Use high quality thumbnails
You should take the time to create some beautiful thumbnails and make them consistent brands. Users who have watched a few of your videos will be able to notice one of your videos just by looking at its thumbnail. So be consistent with the type of images and typefaces you use on your thumbnails.
This article has loads of helpful tips that will help you set up the mental framework needed to run a great YouTube channel. Keep these in mind and work hard to build something that you and your audience will love!
We hope that you enjoyed reading through this article and we helped you learn something new!
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