Bounce rate (bounce rate) is one of the important factors that directly affect your website when doing SEO.

Through this article hope you understand more about bounce rate and have better ways to optimize this indicator.

1. What is bounce rate or bounce rate?

The bounce rate is a measure of the percentage of people who visit your site and then immediately leaves without any interaction on the page.

The user has no interaction with the landing page, and the visit ends with a visit to a page. That is, there is only 1 page view per session (session).

Visitors do not click on any items or internal links on the site. This means the Google Analytics server is not receiving activation from the visitor.

This bounce rate is an indicator of your “website quality” or “user quality” (ie, whether users are suitable for the purpose of your website).

2. How to calculate bounce rate (bounce rate)

2.1. Recipe calculator

Bounce Rate = Total number of sessions that view only one page / total visits to the website

A session that only views 1 page is counted when:

  • User closes browser.
  • Users click to another page that is not on your website.
  • Access to another page by typing in the URL in the browser bar.
  • Stay on that page but don't have the next visit after the first visit.

2.2. Check bounce rate with Google Analytics

See instructions for installing Google Analytics at: Google Analytics installation instructions

After installation is complete, you can watch bounce rate in the dashboard:

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bounce rate

2.3. Bounce rate on SEOBeginner

On the Web App SEO software of SEO LAT, right at the Dashboard appears proportions

bounce rate as shown below:

The bounce rate is shown on the Web App SEO software

The bounce rate is shown on the Web App SEO software

2.4. What does a high bounce rate say?

  • Page quality is poor. Nothing for user reference.
  • Your audience does not fit the purpose of the page and they will not interact within your site.
  • Visitors have found the information they are looking for on the front page and they do not need to visit other pages.

3. Is a high bounce rate a bad thing?

It depends. Bounce rate must also be associated with each page that users visit.

  • If the purpose of your website needs positive interaction from users, a high bounce rate is a bad thing.
    For example, if your home page is the place for visitors to the remaining items (product pages, newsletters, etc.), a high percentage of users who only see on the homepage is a bad signal. And then you need to optimize your website.
  • On the other hand, if a visitor enters a page on your website, or your site is a blog … which provides different types of content, and has enough information for the needs of users, a high bounce rate is completely normal.

4. Is a high bounce rate a ranking factor?

This part will be a bit complicated. There are many websites when consulting that high bounce rate will affect the position of the website on the rankings of search results. And “reducing bounce rate” will improve your ranking position in Google SERP. This is not entirely true.

Gary Illyes from Google mentioned above twitter that: “bounce rate is not a good signal”. It mean “A bounce rate is not a good signal“. But do not claim that it is a ranking signal.

bounce rate is not a good signal

On a discussion forum at sphinn, A comment from Google's Matt Cutts has completely denied rumors that Google can use bounce rate as a factor to rank websites.

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bounce rate

==> Through the above evidence we can confirm:

Up to now, bounce rate is important for the website but not a ranking signal for search engines.

5. The importance of bounce rate for your website

  • If we look at it from a conversion perspective, a low bounce rate is an indicator of success.
    For example, your homepage is a place to display products. If your bounce rate is high, users will not have any more interaction on the website. And of course they are not interested in the products on your site.
  • Bounce rate can be considered as a measure to evaluate website quality.
    If this ratio is too high, you should find ways to optimize the website to create the most quality value towards the user.
    If a website is of high quality in terms of content and user navigation, it is very difficult to have a high bounce rate.
  • Although not a ranking factor, the bounce rate is still considered as a factor to evaluate the quality and reputation of the website for search engines.

6. What is the reason for the high bounce rate?

  • Website content is poor, nothing interesting for users to refer.
  • The page loading speed is slow
  • Ads appear constantly causing discomfort to users.
  • The content is incorrect or inappropriate for the ad.
    Especially above the search results, avoid Title and Meta Description lines, content one way.
  • External links but not enabled in new windows.
  • The user accessing the website does not match the content of the page.
  • The site has no call to action elements or user navigation.
  • And many other reasons that bored users, leaving the site and increasing the bounce rate.

7. How to reduce bounce rate

The only way to reduce bounce rate is to increase the interaction on your page.
First we need to check the bounce rate from different angles:

The bounce rate is uniformly high on the page.

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High bounce rate on some sources / channels / pages.

==> From there we give the solution

  • If the bounce rate is consistently high on the page, you should reconsider your website's look.
    Check languages, graphics, colors, calls to action, navigation, and status showing key components on the page.
    Optimize the website interface on different versions (computers, smartphones, macbooks …) for users to interact more.
  • If only a specific channel has a high bounce rate: review how you market. (Example: The user will exit immediately if the website content not related to the advertisement is displayed.)
  • If only a few pages have issues, try to see if the content is quality, relevant and well navigable to users. From there offer optimization methods.
  • If your website is a single page, learn about events and content that you can optimize for better user interaction, so that sessions on a single page are not exit sessions.

==> Some methods of website optimization to reduce bounce rate

  • Create content that is engaging, beneficial, and user-oriented.
  • Website optimization to speed up page loading.
  • The friendly internal link design, directing users to the page provides more information.
  • Limiting disruption factors (advertising, video auto play, chat window, …). If there is a need to find a balance so as not to cause discomfort to the user.
  • Make calls to action.
  • Streamline outbound links and open them in a new window.
  • Friendly website interface design on all devices.

Any questions please comment below. Thank you for your success!

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