We can totally recognize it benefits of google ads. 81% of internet users use online search engines. According to another statistic, Google Search Search Engine is holding 89% market share, far ahead of other competitors such as Bing, Yahoo, Ask, … We can see that Google is playing a very important role for businesses. business activities in digital technology in general and marketing activities in particular.
98% of Vietnamese use the internet to search for information about products and services online before making a purchase. Certainly among them are your potential customers, they are looking for solutions to their problems and you are selling it. You will take this opportunity or will give this huge customer file to the opponent. That is your choice.
Google Ads Ads is a service that allows you to create and run ads quickly and simply on Google search and the Google advertising network. Regardless of your budget, you will only pay when someone clicks on your ad. Google As is the most effective online advertising tool. Here are some of the most obvious benefits for businesses that have been using google ads.
Benefits of Google Advertising for businesses
1. Reach customers exactly at the right time
Focusing on Google Search Ads, you can reach customers at the exact moment they are looking for what you have to offer.
Instead of traditional marketing or advertising, where you’re pushing your product, service or brand into an unwilling audience, you’re showing your ad to people who want what you have to offer.
Traditional methods are approachable to the audience. But with Google Ads, your ads are getting your solution right to the right people.
Intention is very different. Anyone who searches on Google using the terms you choose can find information, deals, products or services at the exact time your ad was shown. This means they are more likely to come to your site, convert or make a purchase.
2. Get fast results
Optimizing your site for search engines may take a while to display results. While SEO is important for any business growing online, Google Ads will get you results faster. As soon as your ad is active, your business will be shown at the top of the search results for the terms you want to bid. This is the one benefits of google ads SEO is superior to SEO.
3. Separate from organic SEO
With SEO, there’s no guarantee you’ll create the first page for certain terms if they’re competing and even then, it can take some time to show up if you’ve done everything right. But again, it all depends on the term. With PPC, if you have a budget for a specific term, you can get ahead.
And for many small businesses, it’s impossible to overcome big names in the industry on specific terms. With Google Ads, this is a level playing field that allows you to get to # 1. You can put your ads on the top, even if you can not overcome SEO competitors.
If your budget is limited, you can find key terms to bid to make sure you get the most results for your money.
4. Target only the people you want
With Search Advertising, you just need to target the terms that your audience will search for the most. Instead of targeting extremely vague or broad keywords, you can target the exact phrase words that people looking for your product or service will use.
You can also show ads at certain times, in certain locations, to certain devices and more.
If you choose to show ads, you can show ads where your audience is online.
5. Measurement and optimization
Everything you do with google ads is measurable. That means you can easily monitor and optimize your campaigns. With Google Ads, you can easily see conversions, costs, clicks, visits and more.
It’s easy to see which campaigns are performing well and where to allocate your budget. Real skills emerge when optimizing campaigns to ensure top performance.
Data-based marketing is a must for any business that wants to take digital marketing campaigns seriously and Google Advertising is a data-based marketing channel. In those benefits of google ads Compared to traditional marketing methods, you can easily measure hourly hours daily without the cost of each test.
6. Suitable for all budgets
As noted, google ads are suitable for businesses with any budget.
Whether you want to spend hundreds, thousands or even tens of thousands, you can spend as much as you want.
You can limit your overall account spending and individual campaigns to make sure you don’t exceed your budget.
And since it is all measurable, you can optimize your campaigns so that they generate good ROI. And this means you can spend more in the future where you are getting the best ROI.
6. Defeat the opponent
Google ads allow you to compete directly with competitors – if they are advertising for the same terms and in the same place.
If they are really advertising, you can learn from your competitors and uncover any holes in their marketing.
With competitor analysis and specific tools, you can find the keywords that generate them business and use them for your own profits.
You can look at the ads your competitors use and see how you can improve them.
If you achieve a higher clickthrough rate than your competitor, you can improve your quality score and pay less for your clicks – this helps improve the ROI of your campaigns.
7. Brand awareness
Target terms related to your industry, product or service to get your brand out there.
If you choose not to target extremely specific terms, targeting broad terms can ensure your brand name is ahead of anyone searching for terms related to your industry. This will help establish your brand as a basis, which they may later choose you.
One of the benefits of Google Ads is retargeting. It is especially helpful.
Once someone is on your site, you can re-target your ad to those people.
Why would you do this? They are already on your site and obviously somewhat interested in what you have to offer. But maybe they didn’t convert or buy there and then. Why should that end there?
You can follow them on the web with your ad. It is not intrusive, but it reinforces your brand and helps remind them to return to your site and complete what they have done before. You can do this on the Google Display Network or through Google Search.
This is important because they obviously were interested – and if your ad repeats before their eyes, the likelihood of them coming back is much higher. You need to take action while their needs are still new, and your product or service is still what they are thinking.
Google Advertising There are many benefits for businesses of all sizes and play an important role in digital marketing.
Whatever you are trying to achieve, both in digital marketing and overall business growth, there is no doubt that Google Advertising can play an important role in helping you achieve your goal. pepper.
Thank you for reading all the articles. You can refer to the useful knowledge about Digital Marketing here.
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