We shall first study how to choose keywords that lead to more Adsense money.
CPC – Advantages and Drawbacks
What does CPC indicate?
However, CPC is not the only factor that tells the profitability of a keyword. There are many other factors that you should consider.
Drawbacks of CPC
– What if the traffic on the keyword is technical enough and does not click on ads (banner blindness)?
– What if Google gets loads of traffic on that keyword, enough to fulfill the desires of high paying advertisers? In this case, Google will only throw remaining peanuts towards you.
Obviously, Google will like to keep all the high paying ads within its own pages. So you see, CPC just shows you a small part of the entire picture. We shall explore the rest part of the picture…
Number of Sponsors – The Most Important Figure
Hence, it is important to see the number of sponsors bidding on the keyword in question. If there are more the advertisers, there will be more competition among them to get the top position. This means that there will be more revenue per click that they are willing to share with you. In other words, more sponsors mean more people fighting against one another other to pay you more Adsense money.
Number of clicks on an Ad
Coming to Higher number of clicks – It indicates:
Either the traffic segment is ignorant about the online advertising concepts, and click on these ads unknowingly. This means you will experience higher CTR on your ads when placed at appropriate place. You don’t have to put in much efforts to fight banner blindness.
Or, the traffic is highly commercial and willing to purchase the advertised product over internet. This means that there are very little chances of your facing the SmartPricing phenomenon.
Number of clicks along with the other stats like Number of sponsors and CPC, can enable you to make more wise decisions while choosing keywords for your AdSense content.
We have enough Adsense money now. Let’s build some traffic on your website.
Traffic Building for AdSense:
Choosing Niche Keywords
It is assumed that if a webmaster is targeting a web page with a particular keyword, the keyword is used in the title as well as in the anchor text linking to that webpage. Such a page is listed higher by the search engines as it is dedicated to what you searched for. So how to filter out the most relevant results? Check it out!
Inanchor intitle and Its Precision – The Solution
The query can be applied as follows: intitle:keyword inanchor:keyword.
For example, if the keyword is “hair treatment”, the formula will be used in the following manner: intitle:hair inanchor: hair intitle: treatment inanchor: treatment. This figure gives you the exact number of pages that are ACTUALLY Targeting with these keywords, and not those that have just created a page or a small paragraph on the same topic. Google emphasizes on Anchors and Page titles. That’s the reason, it supports such a search query.
We shall now discuss some other traditional ways to determine competition.
R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.
he number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will be the keyword. However, it becomes polluted when the number of search results are used as the number of competitors.
In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker. The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.
Summing It Up
Now you just have to create pages, and leave the engrossing keyword research on Keyword Country – The First Keyword Search Engine