Want to learn EXACTLY how to research hashtags that fit your specific account?
Tutorial extend About Instagram Hashtags 2019 this will tutorial you way Generate hashtag effectively , help increase the reach of your posts and ultimately help you gain more followers.
Before getting straight to the point, let me answer the question I KNOW in your mind: Why should you use hashtags in the first place?
One word: advertising. Or, how a content marketer will see: Traffic.
Look at the evolution of Instagram the way you look at SEO. If you want your content to be more visible (to rank in Google), you have to use keywords one way or another.
On Instagram, those keywords are called hashtags. If you want your Instagram posts to be discovered, recommended, featured on the hashtag discovery page and ultimately help you get more followers on Instagram, you need to use the hashtag.
Now you can follow the hashtag or add them to your Instagram profile, they're not just a growth tactic but also a way to brand yourself.
A simple hashtag, however, they are very versatile.
Sometimes, that is one Brand hashtag strong, recognizable, and immediately associated with a brand, such as @ nike’s #justdoit. More often, the tagline (or, slogan) of a business is used as a brand hashtag to create a co-branded community.
Next came, there was one campaign hashtag, used to advertise a specific campaign. This hashtag is more time limited and has a shorter term effect.
A great example is #revolvearoundtheworld of the @revolve, a fashion brand that takes its brand ambassador on luxury trips (lucky for them). Hashtags like these are only relevant in the campaign in which they were created and then disappear or go into hibernation after the campaign ends.
Finally, there are Regular hashtag, that's what i want to mention. These are hashtags that people use in single posts to increase engagement. You can add up to 30 hashtags to a post, whether it's in the caption or in the first comment (maybe more later).
As I mentioned before, using hashtags will not create or break your Instagram's interesting points, but they can expand your Instagram strategy and increase the number of impressions for your post.
There are many different ways you can use hashtag on Instagram, let's find out!
Use hashtags after the caption
If you want, you can choose to put hashtags right after the content of your annotation, eventually turning your hashtags into a part of them. This method is completely unique if you are a hashtag user in a simple way and only like up to 5 hashtags.
In the example above, we see that @whaelse Use only four hashtags in your posts. Technically, she could use more than that, but she found it risky to make her annotations appear spammy. For those who want to use more than four hashtags and don't get spammed, you can try the second method below:
Use the separator between the caption and the hashtag
Putting hashtags in another section inside the annotation will make them look much less spam and more organized. To do so, follow the steps below after outlining your Instagram post:
- Enter your full caption
- After annotating, click “Back Reply” on your keyboard
- Post a dot and click “Return” again
- Post about 5 consecutive dots
Use hashtags in the first comment (my personal taste)
Since Instagram introduced Hashtag updates from time to time in 2018, the content that appears on the hashtag page will depend on the time it was originally posted rather than when the hashtag was added.
For this reason, many people like to have hashtags in their annotations, when it takes precious precious seconds to export the first post and comment with the hashtags, it seems to be a great risk.
This still exists, however, I still prefer to use hashtags on Instagram.
First, one might argue that it seems more aesthetic to cover the hashtags in the first comment. The post doesn't appear to be spam and doesn't draw attention from the actual message, which is important if you're using CTA.
Second, it only takes a second to copy-paste hashtags in comments. If you're worried, in this second your post will be buried under a bunch of other posts, which means you're using the wrong hashtags (more on that later).
Just one second will not make a difference in hashtag performance; So, if you're passionate about Instagram aesthetics, this may be your next method.
Again, there are two ways to post hashtags in the first comment.
You just need to copy-paste them directly and will look like this:
Or, you can hide them using the same 5-dot method described above, so they appear hidden in parentheses, like this:
|Therussianabroad (…) ☜ 30 hashtags are hidden inside|
This is my way of doing it, because it's the most beautiful and least invasive method to use hashtags on Instagram and promote your posts this way.
Are you tired yet?
I hope not, because we finally reach the most interesting part of this guide: how to find the best hashtag for a specific account. your .
The problem is, in order to be successful with hashtags, it is important to have a strategy about them. Just like a good SEO strategist will research the best keywords, a good Instagram marketer will research his hashtags – always!
While the most popular hashtags on Instagram have been used billions of times, that doesn't mean you'll get billions of likes.
Take a look at the hashtag #love as an example. It has 1.4 billion uses at the time of writing. This means that if you've ever finished the “Top” section of the hashtag in this way, you need to get really large amounts of interaction – I'm talking about thousands and thousands of likes in the first half hour of publishing.
If you don't have millions of followers, like Kim K, then this is not a viable strategy.
So, instead of using the most popular hashtags on Instagram, it's better to use older, less competitive hashtags, have a compelling context behind them and be specific to your field.
The final way to find your target hashtags is to see which hashtags really describe your brand and content, and which hashtags your audience, competitors and industry leaders are using. use. The tighter the hashtag, the greater the amount of interaction per post.
“But Olga, how do I find these appropriate hashtags exactly?”
All you really need is Instagram.
For example, this is how I research the hashtag for one of my recent Instagram posts, which has a total of 3,544 impressions, with 2,298 (or, 64%) guide from hashtag.
Firstly, Use Instagram's hashtag suggestion tool to find related hashtags.
Start with something popular, like #portugal. Immediately, you will see a list of 50 hashtags associated with their usage displayed next to:
For now, remember that not all hashtags are relevant to you. At first glance, it seems that they – after all, contain keywords. But if you click on some of them, you will find that content tagged with this hashtag is not always appropriate.
For example, if I click #portugalfitWhat I see are lots of selfies in the gym. Meanwhile, my photos are all about travel, so if it appears below #portugalfit , it will not fit the content object.
So rule number one: Make sure the hashtag you find is relevant. Click inside the hashtags you find and check them one by one to see if they match. Yes, it's manual work, but no, there's nothing you can do about it. Because it's like a “quality assurance hashtag”.
Once you've found the right hashtags, #portugallovers with 86.3K – you can Click on it and check the Related section directly. You will see 10 more hashtags not in the first drop down list and yes Meaning, not just vocabulary, coherence, they do not necessarily include the keyword password.
From there, the hashtag search could be endless. You can click on more hashtags to discover more hashtags relate to more. It's easy to dig deep, so don't forget Check to see if the hashtags you like are really compelling to use.
What do I say ishtag's attraction here?
Let me explain:
In many situations, it's possible that the hashtag has tens of thousands of entries, but none proactive post on it.
For example, I recently posted a flat photo with hashtag #teaoclock, is like a hashtag appropriate for 23.5K images.
More than two weeks later, my post still ranked in the Top category, which meant nothing in the hashtag that was trending over time. Viewers thought that this hashtag was not compelling enough, nobody talked about #teaoclockWell, nobody listened.
For this reason, it is important to double check that the hashtags you've selected are active and that the posts in these hashtags gain significant likes and comments. If not, skip it.
Last but not least, when researching hashtags on Instagram, see your competitors, or better yet, at posts in your target category completed in the Ranking.
Or rather, this can be a very effective way to find appropriate hashtags that will only take you some time to research. So basically, this way you can save yourself a lot of time:
- Never use hashtags too popular. Keep an eye on the hashtag with a maximum of 500K or fewer cards and make sure your content receives (approximately) the same number of likes as the Top rated content according to that hashtag
- Use Instagram's own Suggestions tab to find hashtags
- Use related Instagram hashtags
- Look at your opponent's hashtag and top ranking
- Make sure the hashtag has the right content for the audience
- Make sure the hashtag is attractive enough
So now you know exactly where to find hashtags and how to choose the right one. Yay!
As you continue to research more and more hashtags, it's essential – because of your insight, to at least – to start building a hashtag database, which allows you to track target hashtags, categorize them. and use them easily in your posts.
It all depends on whether you prefer to use the Simple Notes app, spreadsheet or Callout Library of your favorite Instagram tool. I personally choose to keep my hashtags in UNUM, a small free IG preview app, that lets you organize your hashtags into categories that my account creates specifically for:
How to understand your Instagram hashtag is working for you
Wait? We are not done yet ?!
Not okay! Sorry, I'm really sorry?
After you spend hours researching suitable hashtags, posting them to your media, the question is: Does your Instagram hashtags really work?
As the famous Peter Drucker said:
|“If you cannot anticipate it, you cannot improve it.|
So you need to track the performance of hashtags for a better idea when:
- Whether they succeed
- In fact, even though some hashtags are more successful than others; and
- Even if they do not work and you need to research again.
Luckily, it is understandable if your Instagram hashtag is working for you.
You really only need to do two things:
- Check to see if you finished in the Top Ranking category.
- Check details on Instagram
The reason you want to see if you ended up in the Tap Ranking category for a hashtag is because your posts will be pinned for a while, attracting more views. Add a few hundred impressions or sometimes even thousands of impressions, depending on the number of hashtags.
This manual check, for each hashtag, can take a bit of time, but it will help you determine how effective your hashtags are.
To get an overview, you need to visit Instagram Insights, where you'll find how many hashtags created completely.
Click View Online Information View directly below your post and scroll down to the Explore online section. There, you'll see the total number of impressions your post received, from analysis of sources.
If you find that your hashtag appears as the display source Firstly, that means you are doing a good job. However, if you find that your hashtag is at the bottom of the list and your overall discovery rate is not high, this means you have some room for improvement.
Instagram has improved slowly but steadily and according to the latest information on Instagram on Reddit, Instagram is currently testing how to display impressions from each hashtag.
So far, it seems that the number of impressions, generated by each hashtag, is shown in the Top 5 best performing tags, while others are listed in “Other”.
There also seems to be no minimum impressions for hashtags to show in Insights. This means, if a hashtag only leads to 1 impression, it will still show, as long as it is one of the top 5 hashtags.
You may already be a lucky beta user of this new feature – check out the Insights and let us know in the comments, if any! One thing for sure is that people will soon have access to this feature, as it will be of great help in helping you estimate and optimize the performance of your hashtags.
The moments are becoming more and more popular on Instagram, so the use of hashtags there is also very reasonable to increase their reach.
After all, you don't want to cram a lot of hashtags in your Stories, because it will make them look a bit spam.
I will share with you one My best Instagram tips about making Stories hashtags invisible – yes, yes! – and use as much as you want.
To do so, you need to follow these simple steps:
- Select the photos you want to share on Stories
- Enter a hashtag
- Highlights hashtag as text
- Click the brush icon
- Find a location with a solid foundation and drag the brush to that position. You will see that the hashtag will change color.
- Reposition the hashtag and place it there (now) with the appropriate background color
Hooray, done! No one will know there is a hashtag hidden inside!
The last part: Don't forget to interact
Using Instagram hashtags in 2019 is just as important as on Instagram itself. If you want your business to grow, there's no way around the hashtag.
Yes, it takes time. And yes, it requires some testing, tracking and analysis. But that is what needs to be mentioned today.
Don't expect a quick increase overnight, but don't expect your content to get more engaged – IF you have completed the hashtag and IF you post regularly. I promise you the miracle will happen!
The last part on Instagram that I want to mention today: Don't forget to interact. you are using, interacting with the content of other users and part of community. Finally, this is all you need to know about Instagram.
CEO – Founder of Compa Marketing. Specialist with over 5 years of experience in Digital Marketing, SEO / SEM in Vietnam and the world.
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