CGoogle's bots are constantly evaluating the user experience of ads and landing pages, and your competitors are actively trying to surpass you. Therefore, campaigns can be quick and ineffective if you do not have the adjustments to optimize it.
Don't let your ads run wildly over the internet. If any common errors sound familiar, take a look at our suggestions and regain control.
1. You receive a call, but not from potential customers.
You have received more calls than usual, but they are not from customers who are willing to buy. Maybe you're getting general information queries about your service or calls from people looking for something completely different. Either way, your customer service team is spending their valuable time answering basic questions for people who never make a purchase.
If this starts to happen after you launch the campaign Google AdvertisingYou might want to check these out key word You are bidding. You must refine the keywords you know when your potential customers are searching. Make the most of your advertising budget and bid on keywords that show the value of a purchase.
To discover potential people searching for keywords and then click on search terms. Check go through the keyword list and when you see any suspicious search terms that you don't want to spend money on. You can delete that keyword completely from your campaign. To do that, add that keyword as a negative keyword.
2. You get a lot of clicks but not a lot of conversions.
If you are getting a lot of clicks from relevant keywords but few potential customers, you should focus on your landing page experience.
Check all your landing pages displayed on desktop and mobile and go through the link to purchase. Are your pages loading fast? A small change, like a new color or call to action, may be all you need to do. Or maybe it's time to update your entire site.
Improving your landing page will help you pay less for Google Ads conversions. The least frustration can lose potential customers. Especially when your customers are rushing to find solutions to problems they are having. While the customer submission on your landing page is not really optimal for customers to choose you. That is really regrettable.
This is the one Basic errors in google ads.
3. Your ads are popping up for irrelevant search queries.
If you are running a broad match keyword, it produces a lot of impressions but low CTR. It's time to tighten up your keyword match types.
Optimally, most of your keywords must be phrase match or exact match. But unfortunately, Google does not favor exact keyword phrases. So, here is what you do: Convert extensive adjustment tools in combination. Add that small plus sign before each word / phrase so that words expand your keywords into broad matches. Then the variations of the keywords you use will also be optimally displayed when customers search for that keyword.
And you don't have to worry about adding every little keyword variation you can think of. Google has recently launched an update that makes phrase-matched keywords more diverse than before. Phrases that change in one or two words but describe the same thing will be considered the same keyword.
You should note that when you accidentally increase the visibility of ads, you may also have one of the basic errors in google ads. So use keyword matching very smart.
4. Your CPC has increased.
If Google doesn't particularly like your landing page. You end up paying more to get clicks for the same keyword. Over time, if users frequently exit your site or you don't have any related keywords on the page. Google will make it more difficult for your ad to rank.
So check your quality score. If under 6, then you probably have one of two problems:
- Your user experience on your landing page.
- Your landing page does not match what is advertised in your ad.
Take time to fix this. Landing pages are just as important as the ads themselves.
5. You are getting very few impressions.
Do you know the ads shown on page 2 of search results. Almost no one clicks on the second page because they have found what they need on page 1.
The problem is that you may not have a high enough budget for your ad to exceed page 1 for your most important keywords. So the ads that you have spent too much time building are sinking to the bottom of the page, or worse - page 2.
If you're not ready to increase your budget, try pausing a few ad groups and focusing your budget on selected keywords. You can also act like some low-level competitors by visiting the Ad Group and then participating in the auction to see the popularity of the keywords.
Pro tip: Make sure that a super popular, super effective keyword won't suck up your budget.
6. You are not responding fast enough.
Your ads are doing what they have to do. Congratulations on all the conversions.
But you are probably seeing that when you recall those customers, they have turned to a competitor.
Tighten your display time in Ad Schedule so your ads only appear during business hours. This will make it easier for you to pay for incoming calls only when someone answers the phone. But it also means that your customers have faster response time and a better overall experience.
Google ad convertible. But they need to be closely monitored. And they work best when your SEO, social media and advertising campaigns reinforce each other.
That's all 6 Basic errors in google ads, we can completely fix those errors so that our ads will be favored by Google.
You can find out some more articles here.
If you are in need of a deeper understanding of google ads implementation and how to optimize google ads, you can refer to the training program here.
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