5 tips to build a personal brand website If you're running a blog, a store or a service website, branding will play an important role in how visitors perceive you, so you need to create your brand as soon as possible.
With a strong brand, people will begin to recognize your content just by looking at the logo or other images in your website. As a result, you will have fewer problems attracting conversions.
In this article, we will talk a little about what online branding is and your page's role in it. Then, we'll cover some tips for creating a personal branding page using WordPress.
What is online branding and how important is your website?
Your logo, slogan, colors and website style are the branding elements. In other words, your online brand is a combination of all the factors that people associate with your website and other presence (such as your social media profile).
Popular websites have a recognizable brand.
For example: Facebook Logo.
A strong online brand will make your site more memorable and engaging, which is important to have customer interest and drive conversions. Of course, creating a brand is not enough, you still need to create and publish compelling content if you want your personal brand website to succeed. If you put both of those things together, you will have a successful website.
5 tips to create an effective personal brand website
1. Unique logo design that reflects your brand
When it comes to online brands, your logo is the most prominent element. A unique logo will set you apart from your competitors, making your page and content more recognizable.
The problem is that not everyone has designs to create a fashion logo. Therefore, you need to hire a designer to do this. You will need a decent budget if you want a unique logo.
Whether you decide to design your own logo or hire someone to do it, there are a few things you'll need to keep in mind:
- Your logo will reflect the activity in your website.
- It must be easy to read or understand.
- It should include your brand color
Ignore many logo variations, so that you can consider your options and choose the perfect representation of your brand.
See more : How to create a website with Wix
2. Choose a color scheme for your website
When you think of Faceboo, you will probably imagine the blue color that the company uses across the web and other documents.
That is not a coincidence either. The association formed by those websites makes color an intentional part of their brand strategy. To do so, you will need to choose one color or multiple colors and incorporate them into as many elements of your page as possible.
For elements to use your brand colors, there are options, including:
- Buttons and call to action (CTA)
- Navigation bar and footer
- Divider between sections
- Featured image
Those are just a few places to start. However, you will be creative when incorporating your brand colors into the design. Just remember that consistency is the most important.
3. Keep your brand consistent throughout your website
For a personal brand page to work, it requires a high level of consistency. That is, your brand elements will appear on each page and must be consistent.
For example, you wouldn't want to use two different logos on the same page, because that would lead to confusion. Logic must apply to other aspects of your brand, from the colors you use, to the elements you apply to those colors.
This means that if you use a specific color for CTA on one page, it's best to do the same on other related pages. The goal is to get users familiar with the core elements of your brand, so they will recognize them more easily over time.
4. Add social icons to your website
Today, every website needs media presence. Moreover, those social accounts should also represent your online brand. It means using the same logo, colors and tagline.
The WordPress community has many plugins you use to achieve this. One of our favorites is the Social Icon Widget.
This plugin includes icons for over 80 media websites. Plus, it helps you to add any icons to your pages using widgets. This will direct your site visitors to your social pages where they will be exposed to more similar brands.
5. Create an About page
If you want people to connect with your brand, you need to let customers know about the activities in your business. The easiest way to share this information is to add a page or About us to the site.
An example of an Introduction page.
The About Us page doesn't need to be too complicated. In most cases, a few photos of your team or headquarters with a brief introduction will get more readers. The idea is to give visitors enough information they need to know that this is not just a personal brand website but also a team behind the content published.
See more : Create a Sales Web
Currently, your favorite websites have a strong brand. You recognize their names and logos anywhere. Your goal is to use the website to grow your online brand in the same way, until it reaches the point where you don't need to introduce yourself anymore.
Consider some of the ways you develop a personal branding website:
Design or commission a unique logo that reflects your brand.
Choose a color scheme for your website.
Keep the brand consistent across all your pages and content.
Add social icons to your site.
Create an ‘About’ page.