5 SEO mistakes to avoid when using WordPress – Are you getting these common SEO errors? Search engine optimization (SEO) is the most effective way to generate traffic for your website. However, if you are not careful, you may get less optimal SEO results from the content you produce.
The good news is that most SEO errors are easy to avoid as long as you know what to look for. For example, some of them include trying to rank for the wrong keywords and not reaching users with your content. As such, avoiding these pitfalls can help increase your rankings potential.
In this section, we will mention five common SEO errors that you can make in WordPress.
We will discuss each one individually and give some advice on how you can avoid them.
Try to rank for the wrong keywords
Keywords are an essential part of SEO. The most effective words that match the search term are often used by your target audience. However, this is not always easy to do. Usually, people choose keywords but don't get a lot of movement or try to rank for the wrong audience.
Another problem is in choosing keywords that have too much traffic, such as our example. Sometimes, website owners try to rank for keywords that are too general and that means their content is often lost in competition. As such, you will struggle to find it in search results.
This is why you should consider ‘long tail keywords’. For unfamiliar people, these words are longer (up to about six words) and are highly specific. As a result, they usually receive fewer searches, but have more targeted audiences and are often easier to rank.
It is also important to do small research. A useful tool for this is Google Keyword Planner. With it, you can get results about the frequency of your keyword search, as well as a list of alternatives. With this information, you can brainstorm the best keywords for your content.
Has poor internal link structure
The links you include in your content are not just for readers. They are also for search engines when they use them to identify your most important pages. When content creators do not include links or skip this step, it has a negative impact on SEO.
When creating your content, it is important to include several links everywhere. These links will link to both external content and other pages on your own website. They will also appear as organic as possible when included in the text. For example, make them as descriptions of linked content as possible.
These links are extremely important for SEO, not only to attract users but also to signal to the search engines that you have quality content. In addition, they provide clear links to conversion pages and additional content for users.
If you pay attention to this post, you'll see how we include a lot of contextual links like those in the previous paragraph!
Not targeting the right audience with your content
Your content is a very important element on the web. In general, the better your content, the more traffic you will attract and the higher your search rankings will be. Conversely, when it moves sideways or attracts the wrong audience, your SEO will be affected.
When search engines find your content to be authoritative and valuable, it gives you a higher ranking. For example, Neil Patel is known as an expert in his field (web marketing) and the content on his website often appears first with a certain number of search results.
See more: How to create a multilingual WordPress website using WPML
You can hardly expect a search engine to rank your content highly when it is poorly written or does not have enough content. To get the best results for your search, you need to write the most engaging content.
To write quality content, you'll need to connect to popular topics in an easy-to-read style. In addition, it must be original, with actionable advice and information. It also helps entertain and have clear messages. In fact, we have written a great work on this exact subject, so check it out for more insight!
There is no clear call to action (CTA)
Your CTA helps users know what to do and where to go next. In addition, they encourage users to click through your website to more profitable pages. In addition to improving your bounce rate, they also give search engines a clear purpose for each page on your website – important for SEO.
For example, brief explanations of the services provided by Red Rocket Web Specialists are accompanied by a clear CTA. What's more, they stand out with bright colors in contrast to the light background.
When you don't have a clear CTA, very few users find your content will move to other content on your website.
As you can see, you should include a CTA wherever there is a natural stop for your content, such as at the end of a website post. It can also help your conversion rates make them clear and make them stand out from the rest of the page. Of course, there are several ways to do this, including using colorful buttons (like the buttons in the example) and using actionable words.
Ignore the suggestions from your chosen SEO plugin
Of course, the most effective tool to improve SEO for your content is to use a plugin that provides SEO analytics, such as Yoast SEO. However, there are still people who do not follow the proposals.
Content that is not optimized to follow these recommendations may not be ranked highly in search results. If you publish your post too quickly, not including all the elements that search engines are looking for, your content will definitely be performing poorly.
Here, we can see some obvious issues with the current state of this content. For example, certain factors are important for SEO, such as meta description and keyword density.
However, with this analysis, we know what needs fixing. Many of these issues are very simple, and completing them will help the content rank higher (at least in theory).
To do this, simply follow the SEO analysis you have provided and make sure you include certain elements, meta descriptions (examples here) and your keywords are placed at various points. each other (especially at the beginning and the end).
For SEO plugins with good SEO recommendations on the page, we recommend Yoast SEO:
There are also quality Yoast SEO alternatives that include on-page SEO recommendations, with two good options:
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SEO is an essential strategy for developing your website. Therefore, it is important not to have any SEO errors that may have a negative impact on your business and your conversion rate.
In this section, we discussed five common SEO errors to avoid when using WordPress. That is:
Try to rank for the wrong keywords.
- Has poor internal link structure.
- Not targeting the right audience with your content.
- There is no clear call to action (CTA).
- Ignore the suggestions from your chosen SEO plugin.
Once you have your SEO strategy, your next step is to set up some tools to track your rankings to find out what works and what doesn't. To do this, you should add your website to Google Search Console to view search analytics. You can then set up the SEO dashboard in Google Analytics to see the main SEO analytics.
Do you want to ask questions about common SEO errors to avoid when using WordPress? Let us know in the comments section below!