5 common mistakes when setting up a website – When you set up a website for a company, an online store or a self-employed individual, it's a great opportunity to create an online presence and promote your brand. Everything on your website should be organized to convey the main ideas behind your brand and the problems you solve by providing your products and services.
However, there is one more thing. You should always remember that your website is the place where people come after discovering your business through Google, social media, advertising and other websites. It is basically the front of your store, which is important in your business. Therefore, the first impression that your website leaves in visitors will be one of the main factors that decide whether they stay or not.
Improve the design, layout, download speed and SEO of your website as much as possible before you start advertising. It's still easier to invest more time and effort than getting back the traffic you've lost with a faulty website. It is not easy to establish a strong online presence, especially if you have little or no experience in marketing or web design strategies.
We can show you the most common mistakes businesses make when setting up their websites so you can find out more easily if everything is okay with your website. Once you have these 5 things, you will have a strong website that your business can really rely on.
Lack of marketing strategy and business plan
When you open a store, it doesn't necessarily mean that people will wait in long lines in front of the store on the first day. Many people set up their website and expect the same thing, tons of visitors somehow end up on their website. Unfortunately, an attractive domain name does not mean it will bring you a lot of traffic.
There are millions of popular websites on the Internet, so if you don't make the effort, people will never find your website. If your website is your only source of income then this can be a difficult pill to swallow, but working with your marketing strategy always pays off. You need to attract the attention of people and make them purposefully find your website, and there are many ways to do that.
Having a strict business strategy and implementing marketing articles is very important if you want to run a successful business. It is important to plan before you start investing time and money in it. Rushing to get your website up and running as soon as possible usually doesn't lead anywhere.
A complete business plan is not as complicated as you think. This is definitely not an essay covering every small step you have to take in your business. However, it is a good guide that can really help you make the right decision whenever circumstances require you.
A business plan is all about answering the following questions as best as possible:
- What is your target audience and which trends do you want to follow?
- What products and services do you want to sell?
- What are the main issues of your audience that you want to solve with your products?
- Are there other similar businesses? If so, what are their weaknesses?
- What do you want to focus on while creating your online presence?
Invincible marketing strategy
A strong marketing strategy includes a few steps you need to go through and a few useful tools you need to use at work. The main goal is to attract more potential customers to your website. Let us show you the following proven methods to help you achieve your goals:
- Use a popular e-commerce analysis tool. One of the best tools you can use is Google Analytics
- Do a little research to understand the main differences between PPC (pay per click) and SEO
- The more social media profiles you have for your business, the better. These are platforms that you can reach out to the most people
- Consider joining an affiliate marketing program and start selling through your favorite third-party company
Although working with marketing strategies and business plans you require a lot of research and hard work, they will eventually lead you to a strong website as the end result. We encourage you to search online forums, tutorials and videos about marketing strategies because people love to share their ideas on this topic.
See more: How to create a WordPress website
By trying some of the most common strategies in action, you will see how they work and it will help you pick a perfect strategy for your business. Also, if you have no experience with PPC and SEO, don't hesitate to find an expert who is willing to help you because these require more in-depth knowledge.
It is harder than you think
When inexperienced entrepreneurs see a number of popular websites generating huge revenue, this is the first thing that comes to mind: Make money easily! They then think about quickly setting up their own website and how it will fill their pocket. Unfortunately, that is not the way it works.
A website is not all about taking orders from customers and shipping products to them. There are many small things to improve. You will need to spend a lot of time experimenting until you find techniques that really attract potential customers to your website and get them to buy your product. Of course, there will also be dissatisfied customers in this process until you correct the errors of your website.
Like a local business, a business website also requires you to keep everything in order day by day. A business is like a machine, it needs all the parts are in place and properly maintained, otherwise it will only cause problems. A website may look like something that still exists as you set it up, but you will need to change and improve it regularly to ensure success.
You can gather a list of all the things you need to work on each day and then take one step at a time until you're done. This will help you maintain your website maintenance consistently and in order.
Free hosting provider and bad ecommerce platform
More and more free web hosting providers or premium hosting providers also offer free services. If there are so many free web hosting packages available, why are you paying for a server? These free services are also faster than ever, and you can set them up in minutes.
Free hosting providers may seem like a good idea on the surface, but there are actually many problems you will encounter by selecting them. For example, these free options will not allow you to have a domain that is entirely your own. Therefore, people who visit your website will not take your business seriously and look for an alternative website.
While premium web hosting providers offer you a lot of extra features, free hosting services often limit your website in many ways. You will not be able to attach social media profiles to your website, which cuts you off from a large number of potential visitors. The worst thing is that you don't own any part of your website.
The content you upload also belongs to the company that owns the server. So, taking into account all these disadvantages, does it really cost you around $ 10 a month for an unlimited premium web hosting package, only extras? Not really because there is a big difference.
What about e-commerce software?
When it comes to e-commerce platforms, you should only focus on choosing one of the most popular options. There are many big names in E-commerce and you can also read countless reviews about them by reviewing websites, blogs and users.
If thousands of people are using specific eCommerce software, you can be sure that it is regularly updated and effective. There are two different types of Ecommerce platforms available:
There are hosted ecommerce platforms, like Big Commerce, 3dcart and Shopify
Other, custom solutions like plugins and other software that you need to install and apply to your website. The two most popular are WooCommerce and Magento
Turn your website into a blog
WordPress is primarily known as the best CMS for bloggers, however it is not recommended for everyone who wants to start a business website. Typically, WordPress is the only option that business owners can think of before they set up their website. The reason why this is bad is that the platform can require a lot of effort if you want to build another type of website.
WordPress is really one of the best and most flexible CMS today. Just some websites need to be categorized and structured in a specific way, and the platform can't always provide the necessary resources. However, every business website should have a blog section where new content is provided. It's great for website SEO and is capable of generating lots of organic traffic.
But setting up a complete website on a platform created for bloggers is definitely a suspicious idea. Also, a blog can be a powerful resource, but you should not just focus on providing content there. It can certainly attract a lot of visitors, but you need to work on other parts of your website to increase conversions.
See more: Create a Sales Website
Great design with poor marketing message
If your website design is fresh and clean with lots of color choices, fonts and good layouts, you're halfway through success. Your visitors will certainly be pleased with the look, but you need something more to get them involved and arousing interest. An attractive design can hold them for a while, but if you don't seize the opportunity, they will eventually leave and never return.
Your landing page is a great place to greet your visitors with a message that summarizes the main goal of your business and gives them ideas about the issues you want to fix with products. mine. It can also be an engaging text, building trust in your potential customers and getting them to scroll through your front page.
Another method you should try is to add call buttons and action links to specific parts of the content so that visitors will always have something new to check. This way, you can set up a complete route that leads your visitors through a large number of pages on your website.
Find the balance between the design and the message you want to convey. After all, people visit your website because your marketing message is of interest to them. Welcome them with a more interesting design your message only leads to rejection.
Of course, you may make more mistakes while setting up and maintaining your website. These are just the 5 most popular ones we want to show you. Make sure you work on these before your website works because each of them has the potential to reduce your traffic.