5 best Google keyword ranking testing tools by 2020If you have taken the time, effort and resources to create your website, you definitely have an SEO strategy. That includes optimizing each page on the website for top keywords. Now, how do you know if it works if you've done all the right things? To find out, you need to know how your page ranks on the search engine results page (SERP). That's where the Google keyword ranking tool comes in.

All of these tools will help you track your website's ranking position in Google, often with a useful feature to see how your rankings change over time.

5 tools to check the keyword rankings of the best Google

Below, we will compare the five best keyword ranking tools on Google across seven different categories:

  • Price – what will you pay for premium package.
  • What is the limit for free packages.
  • Track your ranking history – how you can track your rankings over time.
  • Competitor analysis – you have the ability to follow the rankings for your competitors.
  • Track device and location – you have the ability to track rankings for different locations or devices.
  • Easy to use
  • Other notable features
  1. SERPWatcher

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From the start, SERPWatcher made it clear that it is not just monitoring your website's rankings every day. Instead, it monitors the overall progress of the dominance index, called the “dominance index.” Relevant metrics provide important outputs for SEO.

Price:

SERPWatcher comes with the toolkit like KW Downloader, SERPChecker, … Three packages are available:

  • Basic ($ 49 / month)
  • Premium ($ 69 / month)
  • Agency ($ 129 / month)

Annual payments will save you about 40%.

You will track 200/700/1500 keywords, depending on your package. It is for all domain names to be monitored, unlimited number of domains.

Free package:

A free ten-day trial allows you to track ten keywords.

Track rank history:

Current, average and best positions on the keyword, percentage change in position as well as search volume, all appear on the chart. You have the ability to choose your default time period or choose your own timeframe.

Competitor analysis:

Currently unavailable

Track device and location:

SERPWatcher supports location-based search, as well as desktop and mobile search. You have the ability to easily switch between platforms with just one click.

Easy to use:

You can create, add, rename, and delete keywords at any time. Just enter keywords from KWFinder, paste them from the list or drag and drop entire files. Keywords are also exported in a CSV file or copied to the clipboard.

The control panel provides all data on the screen in the two column interface. The left column gives you all the location information. Here, you will find the option to create, add or filter tags. In the right column, you'll find important aggregate figures to track rankings. And the friendly interface helps you keep up with the biggest changes, keyword position traffic, estimated visits per month, and keyword rank distribution charts.

Other notable features:

  • Indicator to track the overall progress
  • Updated daily rankings
  • The report is shareable and interactive
  • Email notifications – scheduled and event based
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The data is purchased from reliable data providers like Moz, for greater accuracy. So, this is a good solution to monitor your website rankings.

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  1. SEMRush

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The way it works with SEMRush is, you will need to start projects for specific domains to analyze their performance with different tools. Position tracking tool is what allows you to track website rankings for target keywords.

Price:

All packages include about 28 tools / features:

  • Professional (99.95 / month)
  • Specialist ($ 199.95 / month)
  • Business ($ 399.95 / month)
  • Business tailored to individual needs

Other tools include on-page SEO Checker, Brand Monitoring, Website Audit and more.

Free package:

Pro and Guru offer a seven-day free trial.

Track rank history:

SEMRush reveals the process of ranking keywords in paid and organic search over time. You will be able to track historical data for any competitor from the day you start the project. Data will be available as daily data for up to 60 days and then weekly data points. Some packages also allow you to import historical data from other SEO tools.

Competitor analysis:

Not only on your own, you have the ability to track even your competitors' rankings and compare. Moreover, it is possible to add up to ten competing domains in your tracking campaign.

Track device and location:

In every tracking campaign with SEMRush, you will be able to view, compare your position on different devices in the chart. That's not all, location-based search is likely to reveal local competitor rankings in the top 100 Google results for any keyword. This will help you identify not only competitors, but also new keyword opportunities.

Easy to use:

SEMRush provides many ways to add keywords – manually, from * txt * or CSV files or by connecting to your search panel. For each keyword, you have the ability to add up to five tags and arrange them in groups to easily manage thousands of search terms. A side-by-side comparison of competitor metrics helps you evaluate keyword performance.

Other notable features:

  • Data updated daily
  • Weekly notification of rank changes
  • Complete workflow for any SEO specialist

SEMRush is a comprehensive SEO solution that makes it a valuable partner in any SEO strategy.

  1. Ahrefs

The tool to check keyword rankings on Google is probably nothing better than Ahrefs. This is an accurate, site-specific ranking tool.

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Price:

Ahrefs offers many tools including the Tracker, in four packages that are pegged at four prices:

  • Lite ($ 99 / month) – create 5 projects and track 500 keywords with updates every 7 days.
  • Standard ($ 179 / month) – create 10 projects and track 1,500 keywords with updates every 5 days.
  • Advanced ($ 399 / month) – create 25 projects and track 5,000 keywords with updates every 3 days.
  • Agency ($ 999 / month) – create 100 projects and track 10,000 keywords with updates every 3 days.

All packages include all tools – Keyword Research, Content Explorer, Website Audit and more.

Free package:

Ahrefs doesn't offer any completely free packages for its keyword rank checker, though you can potentially try Lite or Standard packages for seven days by paying $ 7.

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Track rank history:

The rank tracker tracks your side rankings and visualizes average position with your side traffic over time. However, you will only be able to see ranking history from the date you added the keyword to your project. Several other tools in the package like Keywords Explorer

Competitor analysis:

All plans allow you to chart your performance against your competitors. You will receive automatic reports on ranking progress, search traffic and other metrics for up to 5 URLs.

Track device and location:

Location tracking is provided in 170 countries. However, with Lite Pack and Standard Pack, you can only track your keywords for up to 1 and 5 locations. There is no such limit to higher plans. Additionally, mobile ratings are only available in the Advanced and Agency packages.

Easy to use:

With Ahrefs, all you have to do is provide or enter a keyword list and add country specifications to each keyword. Ahrefs will start tracking, visualizing it for you and sending you regular updates. You will see your full ranking history on the handy chart. You will also set it up to receive ranking reports automatically via email.

Other notable features:

  • Many filters help you segment your data and track rankings by groups on multiple levels
  • You get data on a total of 13 SERP features like the Tweet box, Website link and Thumbnail
  • Advanced metrics for tracked keywords, such as ranking progress and estimated search volume
  • Extensive data collection leads to a large index database that gives you reliable data

In short, Ahrefs is a full featured SEO tool that you will want to work for you.

  1. SEOprofiler

SEOprofiler is a complete website advertising tool including features to check keyword rankings on Google.

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Price:

Four packages are available with 30-day money back guarantee:

Standard ($ 69.95 / month) – check 500 keywords daily.

Smart ($ 99.95) – check 1,000 keywords daily.

Professional ($ 249.95) – check 2,500 keywords daily.

Businesses ($ 999.95) – check 10,000 keywords daily.

Check ranking on all three search engines for the same country / language / location combination counts as just the same keyword.

Free package:

The Smart plan gives you access to all the tools for free for the week.

Track rank history:

SEOprofiler provides historical reports for many search engines. You have the ability to view them all in the chart, rank reports and track your keyword progress.

Competitor analysis:

SEOprofiler also checks the competitor's website, then includes detailed reports with charts and comparisons. See here the keywords they rank and which pages have the highest rankings.

Track device and location:

With this tool, you can track your ranking in 162 countries on desktop and mobile. What's even better, it even helps you track the location of a local business without a website. What you have to do is enter the business name and then wait for the details to show.

Easy to use:

Adding keywords is as easy as clicking the button. The screen checks all pages, including subdomains, and provides a detailed keyword rankings with visibility reports. In addition, it automatically creates keyword groups and allows you to add as many tags as you like to your keywords. To get detailed information on any keyword, click the keyword in the ‘All keywords’ page.

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Other notable features:

  • Detailed reports with actionable tips
  • PDF report, white label report
  • The data is updated daily, search volume, potential organic traffic and aggregated data to give you insight on how rankings influence traffic.
  • The ability to alert you to important keywords that you should focus on

SEOprofiler is ideally suited for agencies that need to provide detailed, easy-to-understand and eye-catching reports to customers without any third-party brands.

  1. Moz rank tracker

Moz Rank Tracker tracks website keyword performance as well as overall visibility in search engine results over time.

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Price:

All Pro packages come with a complete suite of SEO tools including tools like Keyword Explorer, crawling on demand and more.

  • Standard ($ 99 / month) – 5 campaigns.
  • Average ($ 179 / month) – 10 campaigns.
  • Large ($ 249 / month) – 25 campaigns.
  • Premium ($ 599 / month) – 50 campaigns.

There is a cut of approximately 20% when you make annual payments. The campaign includes domain names tracked or URLs + three websites on competitors. For each keyword, track rankings on Google, Bing and Yahoo.

Free package:

A 30-day free trial gives access to all features included in Moz Pro Medium.

Track rank history:

Subscribers are likely to have a comprehensive overview of keyword rankings for any time range.

Competitor analysis:

With Rank Tracker you also have the ability to track your opponent. Use it to compare your SEO strategy with your own side and improve your visibility.

Track device and location:

This tool lets you check desktop rankings on top search engines in more than 200 countries. For mobile rankings, you have the ability to compare U.S. mobile phones and desktops at national and local levels. If you have physical locations, Moz Local will be a good addition.

Easy to use:

Subscribers have the ability to schedule recurring alerts as well as event based. You will be able to create and export PDF or CSV reports including search rankings, links, and data Website easily. To make the report more informative, you can drag and drop charts and graphs using your own notes.

Other notable features:

  • Replace the Moz logo with your own logo
  • Visit MozBar, the SEO toolbar for Chrome.
  • Search reach scores for an overview of your rankings
  • High quality data including domain authority and pages

Epilogue

After reading the comparison above, you will be able to choose the Google keyword ranking tool that best suits your needs. Unfortunately, none of these offers an unlimited free plan. But if you want the most generous free package, Moz Rank Tracker is a great place to start.

Do you have any questions about keyword ranking testing? Let us know in the comments below.

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