4 tips to get customer reviews effectively – When it comes to e-commerce, product reviews help you improve your visibility in search engines and convince potential buyers to make a purchase. However, the problem you may encounter is how to get customer reviews from the beginning.
Fortunately, there are some tactics you can use to get more customer reviews. To get started, you can recommend your Google My Business listing. You can then offer deals and follow up with your customers. These techniques can help you not only get more reviews, but also build relationships with patrons.
In this section, we will discuss how customer reviews can help your store and enhance your SEO. We will then share four strategies to help you get more customer reviews. Let's go there!
How customer reviews can boost your SEO
When you talk about customer reviews, much of the focus is on how they can convert more visitors through social proof.
While that's certainly valuable, customer reviews can also have a positive impact on your search rankings. For example, positive reviews signal credibility and authority metrics to search engines. They also provide you with a lot of relevant user generated content.
We even wrote an article that provides additional tips on increasing your search rankings. Following our advice will help you understand the more technical aspects of SEO so you can focus on the content, including your reviews.
How to get customer reviews (4 main tips)
Having lots of positive customer reviews is a boon to any website. However, getting these reviews will be a challenge. Here are some tips!
- Request your Google My Business listing
If you have not already done so, the first thing you need to do is request your Google My Business listing. This free service lets you track how your company shows up in Google searches and on maps.
For example, a quick search for the word “pizza” creates a list of restaurant records, including their location on the map and, of course, their reviews and ratings. This information comes from my business profile.
As you can see from this example, customer reviews are the highlight of each profile. In addition, they are an important factor that Google uses when determining search rankings for your site. So when you claim your listing and have optimized it, you're ready to start filling it up.
In addition, My Business is an effective tool to help you develop your local SEO strategy. If you are interested, check out the article we wrote on it.
- Offer an offer in exchange for customer reviews
Perhaps the most effective method of getting customer reviews is to provide an incentive in exchange for reviews. You may have seen this tactic used before:
In this example, an additional 10% coupon might just be the kicker someone needs to take the time to leave a review. Moreover, this tactic can even convince your customers to leave a review, to receive the benefits of the offer.
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Offers can be coupon codes, gift cards, or even small items like free stickers or pens.
Whatever it is, it is not anything big or very expensive. After all, you are not trying to buy reviews here, only for those who may not take the extra time to leave you a review.
- Ask your customers to comment
This may sound obvious, but chances are many of your customers don't think about reviews when it comes to your site. Sometimes a gentle reminder is all that is needed. Notably, anyone who has had a positive experience with your company can be motivated to help you succeed by leaving you a brilliant review.
When asking, it is important to be as courteous and personal as possible. It can also help your customers know how many reviews can help your business. After all, not everyone knows how strong reviews can bring you success.
Usually, a simple email (like the email above) is all you need. In addition, you are asked on social media, such as Twitter, Facebook or any other platform you use. You even ask directly, especially if your business is a brick and mortar store with regular customers. Anyone loyal to your brand will be more than happy to leave a review – all you have to do is ask!
You can even integrate this technique into your email marketing campaigns – excellent examples will be of great value when creating your copy here.
- Respond to all customer reviews
Our next advice for getting customer reviews comes with a warning. When responding to your review, it is important to be constructive and appreciated, even if the review is negative. However, writing fast “thank you” to your customers shows that you care and are grateful for their time to comment on your business.
In addition, a simple and personal message, like the one above, can go a long way in building relationships and forming positive associations with your business. Responding to your review can be good customer service and help build your reputation as a great company to work with.
When it comes to negative reviews, some will say it is best not to respond at all. However, as long as you are active and non-defensive, you can solve everything or even completely solve a problem. In the long run, this can have a positive impact on your business.
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For many e-commerce websites, customer reviews not only help customers make buying decisions but also promote SEO. Moreover, positive reviews signal the trustworthiness and authority of search engines. Therefore, it is important to develop a strategy on how to receive customer reviews.
In this article, we've provided four key tips to help you get more customer reviews. Let's recap:
Request your Google My Business listing.
Offer an offer in exchange for customer reviews.
Ask your customers for a review.
Respond to all customer reviews.
Do you have any questions about how to get customer reviews? Ask in the comments section below! Get customer reviews? Ask in the comments section below!