SEO is still an important factor in increasing the ROI of your business. It can help you maximize your resources while generating more traffic to your site.
In this article, I will focus on On-Page SEO, related to technical SEO and your site content.
We can see that SEO has a significant impact on the buying cycle of customers and if your SEO is right, you will build credibility for your brand.
Complete Onpage SEO Checklist
#first. Page title & H1 tag
The title is one of the most important SEO factors on the page. It should include the main keyword. Your title tag is one of the things that web crawlers crawl within your site to determine the purpose of your page and can partner with search queries.
For example, the title of this post. You can see the leanness in conveying content and messages throughout a post
Make your title unique and eye-catching. It should also be descriptive and concise (about 60 characters long) and it will help your users have a clear idea of what your page is all about.
Don't forget to wrap your title in H1 title tags – an HTML snippet that tells search engines that the copy you wrap in it is the title copy of the page and is an important element in your content. .
#2. Use descriptive and SEO friendly URLs
Your URL should include your main keyword. Avoid using special characters in your URL and keep it short. Including your main keyword in your URL can only have a minor effect on your rankings at the SERPs. Doing so will make it easier for both users and search engines to read and remember your URL.
# 3. Sub headlines and title tags
For a better user experience, ideally you include subheadings in your content. Doing so gives you the opportunity to include your keywords in your content. Moreover, it will make your content easier to scan. Because people today don't have the patience to read through your articles, subheadings serve as routes that make it easier for your readers to browse through your content and find the information they need.
Remember to divide your content into logical and scannable paragraphs so that readers can easily digest. Also, similar to what you would do with your page title, don't forget to wrap your sub headlines in H2, H3, etc. on the tags of your HTML code. This will notify the search engines that the copy you write is important and relevant to the topic of your page.
# 4. Keyword position
The best way is to place your keywords on the title, URL, meta description, subheadings (if possible) and in the first 100 words of your content.
Putting your keywords in the first 100 words of the content makes it easy for Google to understand what your page is about. It is best to use your keyword 2 to 3 times over a hundred words. However, be careful with keyword stuffing – bombard your content with key keywords to manipulate your site rankings in the SERPs. Make your keywords as natural and seamless as possible in your content.
# 5. Good user experience (UX)
You want users to have a seamless experience when visiting your site. A lot of factors contribute to a good user experience. To give you an idea, these elements include:
- Make your content easy to understand;
- Make sure all your links are active;
- Improve the loading speed of your website; and
- There is a responsive design.
If the user is using a mobile phone to browse, it would be fun if the font type, size and color are readable. Make sure the buttons on your website are not too big or too small. If your site is difficult to navigate, your bounce rate will increase bad results for your site's performance.
# 6. Internal linking
Internal links are links within your content that are linked to other pages or articles on your site. Using internal links is like creating a trail for users to discover your page, thus generating higher traffic on your site. Moreover, adding some internal links on your site will increase the stopping time on your site. Longer dwell time in a page means better SEO ranking. The crawler also uses links to move from page to page and to discover new web pages. That is why it is ideal to include links on your pages.
When adding internal links on your page, make sure you use clear, relevant anchor text and description. This will help readers clearly understand what the link is and how it relates to your page. The pages you link to are relevant to your topic so it is useful for your readers. Make sure to update the links if needed and fix the broken links if any.
# 7. External or external links
External links are links in your content that have pages not found in your site. It also helps the crawler to understand more about your content. If you practice linking to websites that are related to your topic and have high domain authority (DA), you will increase the reliability of the page, which is very important for SEO.
When users click on your external links, make sure that it opens in a new window or tab so your site stays open even when they are visiting your external links.
#8. Optimize LSI Keywords
LSIs or implicit semantic indexing keywords are keywords or phrases that are synonymous or semantically related to your main keyword.
Years ago, Google introduced the Hummingbird algorithm, an update that allowed Google to understand the topic of a page by not just looking through keywords. By using LSI keywords, you add more context to your content, making it suitable for broad topics. Google will then find that your content is high quality and should be ranked higher on the SERPs.
# 9. Optimize images
Using images in your content will make the information you present easier to understand and make your page interesting. It also contributes to the overall rank of your page in the SERPs. It is ideal for adding keywords in your image file name, title and alt text.
Use the Alt tag. These are words that appear in an image that do not upload properly on your page. It is used to describe the image and how it is connected to your content. It is also used by crawlers to index your images correctly.
Use high quality images and don't forget to compress them before uploading it to your site and resize it exactly to your intended screen to ensure that it won't slow down your page loading time. .
#ten. Optimize videos
In addition to images, you can also add videos on your site. Video is one of the preferred means to consume information online. Adding videos to your content will attract your visitors and will increase their downtime on your page.
When optimizing your video content, keep in mind a few basic reminders:
- The title of your video should be short, catchy, and must include your main keyword.
- Add a full description of your video describing the topic being addressed or what your viewers can expect to see. Don't forget to include your LSI keywords and keywords in the description.
- Choose relevant and high quality thumbnails.
- You can add subtitles, if possible, to make it more user friendly.
- Make sure your video is relevant to the rest of your content.
# 11. Have a call to action (Call To Action)
After site visitors use your site content, they will know what to do next. You can help them by calling for clear action. Your call to action should relate to the purpose of your content. For example, if the purpose of your site is informational, then your CTA might be Sign Up now.
#twelfth. Schema Markup
Schema Markup helps organize your data structure to help search engines read your page and rank it in SERPs.
According to Moz, Schema.org is the result of a collaboration between Google, Bing, Yandex and Yahoo! to help you provide the information their search engines need to understand your content and provide the best possible search results at this time. Adding Schema markup to your HTML will improve the way your page displays in the SERPs by enhancing the rich snippets of code displayed below the page title.
An example of a Schema markup is the star rating you find in search results when you Google for a nearby hotel or restaurant. Another example is when you find an image attached to your query results on the SERPs. Adding Schema markup will help increase the CTR of your page.
# 13. Description of Metadescription
Meta descriptions help your results stand out in SERPs and have higher CTRs. It's a small piece of text that best describes the content of your page – reading through it will give readers what you expect before reading your article. It is also ideal for including strong CTA in your meta description. Don't forget to include your main keyword in the meta description of your page.
Onpage SEO factors you can optimize further
# 14. Make sure your site is crawlable and indexable
Search engines search, rate, and identify billions of content online to know which probabilities are most likely to answer human queries. They do this by crawling and indexing.
Data collection is the process of searching through existing, new and updated content on the internet. The search appliance sends a crawler or a crawler to do this. These crawlers explore some websites and follow the links in these pages to discover new URLs. Through it, they find new content that they can index.
Of course, you have the option of blocking the crawler to crawl and index your page. You can do that using Robots.txt. You can also use Google Search Console and / or Screaming Frog to see if you have pages with non-indexed tags that you want indexed.
# 15. Measure and choose the right keywords for the Landing Page
One of the indispensable factors to rank in the SERPs is knowing which keywords users use when searching for the content they need. Consider your target audience. What are they looking for? What keywords are they using when searching for that query? To research keywords, you can use the following tools: Google Keyword Planner, Keyword Tool, SEMrush and Long Tail Pro.
An ideal keyword (also a phrase) that relates to the main topic of your content and is used by your target audience when searching on search engines.
16. Avoid keyword cannibalism (Keyword Cannibalization)
A predatory keyword occurs when two or more websites from your site target the same key keyword or phrase. When this happens, you confuse search engines in figuring out which pages are more important. Therefore, no pages from your site will be ranked. Remember one main keyword for a page.
# 17. Clarify search intent (Search Intent)
There are four main types of search purposes:
- Information – instructions, instructions
- Deal – Purchase
- Compare – Compare different products
- Directional – Find a specific web page
Make sure your content meets the search intent of your site visitors. If your users aim to find similarities and differences between the two products, your content will not be geared towards sales.
# 18. Optimized for Voice Search
Voice search is the option to speak with the device to search through the search engines instead of typing your query. Follow Forbes , voice search significantly improves user experience – and so by 2020, half of all online searches will be done via voice search. Due to common use, search engines like Google are focusing more on voice search optimization.
# 19. Use modifiers in your titles and keywords
More modifications are helpful in forming long tail keywords. That is, in addition to your main keyword, you can be ranked for other variations, thus increasing the organic traffic in your site. Modifier also appears in voice search.
# 20. Feature Snippet
Featured snippets are organic answer boxes on top of SERPs that search engines pull from websites for specific queries. It helps increase organic traffic on your website. Sites with these featured snippets are taken from sites that rank in the top 5 SERPs.
Make sure to provide clear and concise answers to frequently asked questions, links to highly authoritative site sources, your content optimized for mobile devices, HTTPS settings and usage. Some titles for your excerpt.
# 21. Write relevant, quality, long content
Ideally, longer posts will be better (1,000 to 2,000 words) because it attracts more backlinks and thus increases your page authority and rankings in the SERPs. Your content must be high quality, original and relevant. The information you disseminate must relate to your search target list. It is also practical to focus on the content that will remain useful and relevant for a long time. By doing so, the information you convey in your content will not be easily obsolete.
Quality content should be easy to understand. It is not full of jargon and highfalutin that only industry experts can understand. To make the information look organized in your page, you can also use bullets and number lists in your content. It is also ideal for writing in short paragraphs to make your content easier to digest. Of course, the content is not limited to the text. You are free to include media in your content to make it easier to understand and read.
# 22. Add social share buttons
Good content is more likely (and must) be shared. In this day and age, where social media is widely used by most people everywhere, a lot of information goes through it. If you add social media sharing buttons on your site, it becomes easier to distribute across multiple platforms and you can get more traffic and brand recognition. It will also send signals to search engines that your content is insightful.
# 23. Page loading speed
Admit it or not, no one likes a slow loading website. Make your visitors happy when they are on your site by speeding up your site as much as possible. Google is also using download speed as a ranking factor, so be sure Optimize your page speed because the faster your page loads, the higher your rankings will be. You can use Google PageSpeed Insights to check your site's loading speed and to find other factors that affect the loading speed of your website.
# 24. Responsive design and first indexing on mobile devices (Mobile First Index)
Mobile first indexing means that Google will probably use the mobile version of your page for indexing and ranking. Therefore, optimizing your website for mobile devices is a necessity. In addition, a lot of users are using their smartphones when using search engines, so optimizing your website for mobile devices will improve your website traffic. and rank in the SERPs. If your website has a responsive design, it can easily adjust its layout depending on the user's device to browse.
# 25. Comments and comments
You can also add a comment box on your pages, especially blog sites, to attract readers and to know if they like your content. It will also increase the stopping time on the site as readers will also read through the comments before making their own comments. Don't forget to reply to your readers.
Summary of the content
Checking all the boxes in the SEO optimization checklist on this page will optimize your site for 2020. Here are some important things to keep in mind with on-page SEO:
- You can have cost effective marketing that will help you get a higher return on your investment.
- Having an optimized website will help you generate buzz thanks to specific and targeted keywords relevant to your business.
- With good SEO practices, consumers will be encouraged to visit the site more often if your site has a faster, cleaner page speed.
Optimizing your website for the next year can be overwhelming. If you find yourself lacking the time to do so, you can always hire a data-based digital marketing company to do the work for you and ensure that you properly optimize your website. for 2020.
But really, I think: These checklists are not that difficult to make
CEO – Founder of Compa Marketing. Specialist with over 5 years of experience in Digital Marketing, SEO / SEM in Vietnam and the world.