Geotargeting is a very common job. It is used to advertise or get high target content in front of a suitable audience. In other words, it helps you to target visitors to your site, which will result in more conversions.
In this article, we will dig deeper into how geographic targeting works and how you use it to benefit you on a website. After that, we will talk about WordPress geolocation plugins and some best practices.
How geographic targeting works and how you can leverage it to your benefit.
In general, to hide your location online. Your smartphone always knows where you are thanks to built-in GPS. If you're on a desktop or laptop computer, the browser finds out where you're using the IP address or information about nearby wireless networks.
The problem is, there are ways that you can geotag users and you use data to be highly effective. For example, you can:
- Show ads to users in a specific city
- Show highly targeted posts to visitors depending on where they live
- Display information about nearby events by dragging the location data
In general, the main advantage that geographic location information gives you is the ability to display content that is highly targeted to users who are interested. So they get content that is more likely to engage them and you improve conversion rates.
There are ways to implement geographic location on your site. However, since we are talking about WordPress, the simplest approach is to use the 2 plugins below.
1. GEO My WordPress
The GEO my WordPress plugin incorporates a number of location-related functions. For this plugin, you add location tags to your content, whether it's pages, posts, or custom post types. It also identifies the location of your users and uses this information to help them find what they need.
For example, imagine you are working on a real estate website and you want to add location tags to the properties you are displaying. With GEO My WordPress, you do so and create search forms to help users find properties based on their own location.
However, this is just an app and because the plugin supports custom post types, you add location tags to every type of content you have.
- Add location data to your pages, posts, and custom post types.
- Integrate WordPress with Google Maps or OpenStreetMap.
- Find the location of your users (with their consent).
- Create location-based search forms.
Overall, GEO My WordPress is a great option if you want to publish targeted content for specific locations. It even works with WooC Commerce, opening up possibilities for your store.
See more : How to create a multilingual WordPress website
2. GeoIP Detection
GeoIP Detection works like our above plugin in that it helps you find the location of visitors and content specifically targeted for them. However, this particular plugin is more targeted to developers.
What the plugin does is add some functionality and shortcodes that you can use throughout your site to get visitors' IP addresses and show or hide content depending on the exact data.
You don't mind digging into website files and handling code, this plugin gives you a lot of flexibility about how you want to reach your target geographically. For example, you configure your online store to automatically choose a currency based on a visitor's location and more.
- Add five unique geolocation functions to WordPress.
- You will show or hide any type of content depending on the location of the user.
However, it is worth noting that if you do not have any experience with PHP, using this plugin will cause one or two difficult problems. However, with this plugin, you can check the functionality that the plugin adds to WordPress and what they do.
When to use geographic location
Geography is extremely useful, but not the type of functionality every web site needs. For example, if you're running a blog, there won't be many situational situations that matter to you (unless it's a marketing blog).
We have explored some examples of websites where geographic location implementation makes sense, such as:
- Online shop
- Real estate website
- Local business listings
This will improve your page functionality by refining the results you display based on location. A great starting point is to use analytics to analyze the position of your website audience.
Armed with this data, you find local search trends for specific geographic areas where you want to improve conversions. It is very important because creating highly targeted content for a wide audience is time consuming.
See more : Create a free Website
The idea of geographic targeting can be a bit difficult. However, this technology gives you a lot of benefits. The more targeted your content is, the more chance you'll have of getting your audience and converting them.
Regarding the geographic location implementation in WordPress, the easiest way is to use the plugin and here are the top two options:
GEO My WordPress: With this plugin, you will add location tags to your content using the editor.
GeoIP Detection: This plugin has geolocation functions on WordPress.
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